If you understand modern SEO beyond keyword stuffing – covering intent, technical foundations, AI-driven search behavior, and the evolving role of GEO/AEO – this role is for you.
rtCamp is looking for an SEO Specialist with in-depth experience in B2B search strategy, ideally in the open-source, WordPress/Frappe, and enterprise tech ecosystem. You’ll work across content, design, and product teams to improve organic visibility, strengthen authority, and build a predictable pipeline of qualified traffic.
This role goes beyond audits and reports. We’re hiring someone who understands algorithms, UX, content strategy, and technical SEO deeply – and knows how to combine them into a growth engine.
Key Responsibilities
Strategy & Research
- Develop and own SEO strategy for B2B enterprise audiences across multiple industries.
- Understand intent deeply around service and technology keywords. Connect keywords with context to cover topics comprehensively.
- Conduct advanced keyword research focused on intent, funnel stages, and value-based opportunities.
- Identify content gaps, topic clusters, and new content themes in collaboration with content teams.
- Monitor and adapt strategy to evolving trends in AI search (SGE), GEO, AEO, multimodal search, and zero-click SERPs.
Technical SEO
- Run comprehensive technical audits using Screaming Frog, SEOgets, SEMrush, GSC, and other tools.
- Improve site structure, internal linking, crawlability, schema, page experience, and indexation.
- Ensure technical alignment with Website best practices, including sitemaps, speed optimization, and Core Web Vitals.
- Understand and troubleshoot issues related to rendering, canonicalization, redirects, and crawl budgets.
Content SEO
- Define content briefs and outlines rooted in keyword intent, competitor analysis, and semantic search.
- Guide writers on structuring SEO-friendly long-form and short-form content.
- Work closely with design to ensure UI/UX supports readability, engagement, and search intent fulfillment.
Off-Page & Authority Building
- Strategize and Build high-quality backlinks through outreach, guest posts, and partnerships.
Analytics & Reporting
- Build dashboards using GSC, Looker Studio, and AI-driven SEO tools.
- Track rankings, visibility, CTR, engagement, conversions, and content attribution.
- Translate insights into clear, actionable recommendations for leadership.
- Stay updated with Google algorithm changes and proactively adjust strategy.
Conversion & UX Understanding
- Use heatmaps, scroll maps, and behavior analytics tools to evaluate content consumption.
- Recommend UI/UX improvements that support conversions and search goal completion.
Must-Haves
Apply even if you don’t tick all the boxes or even if you have a niche expertise within the role.
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5+ years of experience in SEO for B2B SaaS, enterprise services, or open-source ecosystems.
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Deep understanding of WordPress SEO, technical SEO, and on-page optimization.
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Up-to-date knowledge of AI search, SGE, GEO, AEO, and current Google algorithm changes.
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Hands-on experience with tools like:
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Ability to collaborate with content, design, and product teams to align SEO strategy with business goals.
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Strong understanding of search intent, semantic SEO, and content architecture.
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Proven ability to generate high-quality backlinks.
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Strong analytical skills with the ability to identify patterns and optimize accordingly.
Good to Have
- Experience with other CMS ecosystems: Drupal, AEM, Magento, Shopify etc.
- Exposure to modern enterprise platforms such as Odoo, SAP, Salesforce, or ERP ecosystems.
- Basic familiarity with technical stacks (APIs, headless CMS, JavaScript frameworks) from an SEO perspective.
- Knowledge of dev workflows for SEO alignment (deployment, staging environments, versioning).
- Understanding of schema markup beyond basics (FAQ, HowTo, Product, Review, etc.).
What Success Looks Like
- Improved keyword rankings for high-intent B2B queries
- Significant growth in organic traffic from enterprise buyers
- Strong authority signals through high-quality backlinks
- Cleaner, faster, and better-structured site architecture
- Close collaboration with content & largner marketing team
- Content strategy tightly aligned with SEO insights
- Predictable and measurable contribution to pipeline through organic channels