Senior SEO Specialist

Role
We are looking for a hands-on Senior SEO Specialist to own organic growth for Dokport, a Finnish digital healthcare platform.
This is a broad SEO role covering technical SEO, on-page SEO, content strategy, link building, website authority, and international SEO. We are looking for someone who understands the full SEO picture, not only content production.
You will be responsible for identifying opportunities, building the strategy, and executing or coordinating the work needed to grow qualified organic traffic and patient acquisition.
Responsibilities
Build and execute Dokport’s overall SEO strategy
Identify growth opportunities across technical, on-page, content, and off-page SEO
Conduct keyword, competitor, search-intent, and backlink research
Optimize service pages, landing pages, metadata, internal linking, and website structure
Develop SEO content strategy and briefs based on search demand and commercial opportunities
Manage technical SEO, including crawling, indexing, canonicals, sitemaps, redirects, structured data, and website performance
Build website authority through link building, outreach, partnerships, link reclamation, and other relevant methods
Analyse competitors’ backlink profiles and identify new opportunities
Manage multilingual and international SEO
Work closely with developers, healthcare professionals, and content creators
Ensure health-related content is accurate, trustworthy, and appropriate for a regulated healthcare environment
Track rankings, organic traffic, backlinks, conversions, consultations, and revenue
Continuously test and improve organic landing-page performance
Monitor changes in search, including AI search and GEO
Requirements
Strong hands-on experience across technical SEO, on-page SEO, content SEO, and off-page SEO
Strong understanding of link building and website authority growth
Experience with keyword, competitor, backlink, and search-intent research
Strong technical SEO knowledge
Ability to work effectively with developers
Experience growing organic traffic, leads, customers, or revenue
Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or similar
Experience with multilingual or international SEO
Ability to independently identify priorities and execute
Strong English communication skills
Preferred
Experience in healthcare, telemedicine, finance, insurance, or another regulated industry
Understanding of medical / YMYL SEO
Familiarity with AI search / GEO
Experience connecting SEO work to business outcomes such as leads, consultations, revenue, or CAC
What We Offer
Full ownership of Dokport’s organic-growth strategy
Broad responsibility across all major areas of SEO
Direct impact on patient acquisition and company growth
Close collaboration with founders, developers, and healthcare professionals
Flexible working setup
Competitive salary or contractor rate, depending on experience and engagement model