About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Fanatics Betting & Gaming (FBG) is building the industry’s most trusted, scalable, and fan-centric sportsbook experience. Our Internal Platforms team powers the systems that enable customer operations, marketing, support, and data-driven decision making—centered around Salesforce and deeply integrated backend services.
We are seeking a Senior Salesforce Engineer to develop, and maintain scalable Salesforce solutions that support critical internal workflows and customer-facing operations. This is a hands-on engineering role requiring strong Salesforce development expertise, comfort working across integrations and distributed systems, and a passion for building high-quality internal platforms.
You will work closely with Marketing, Operations, Product, Data Engineering, and Backend Engineering teams to deliver robust Salesforce capabilities that integrate with third-party systems and internal APIs.
Responsibilities
Salesforce Engineering & Platform Development
- Build, and maintain custom Salesforce solutions using Apex, Lightning Web Components (LWC), Flows, and declarative features.
- Participate in the end-to-end implementation of Salesforce enhancements, from requirements gathering through deployment and support.
- Apply scalable and maintainable patterns for triggers, flows, automation, and custom components.
- Write high-quality, testable code with appropriate unit test coverage and participate in code reviews.
Integrations & Distributed Systems
- Develop and maintain integrations between Salesforce and external/internal systems using REST/SOAP APIs, middleware, and event-driven patterns.
- Partner with backend engineers to design clean integration contracts between Salesforce and Java-based services.
- Troubleshoot and resolve complex integration and data flow issues across systems.
Collaboration & Stakeholder Partnership
- Collaborate with Product Managers, Business Analysts, and cross-functional partners to translate business requirements into technical solutions.
- Partner with Marketing, VIP, Operations Support, Risk, and Data teams to ensure Salesforce solutions meet business and regulatory needs.
- Clearly communicate technical decisions, trade-offs, and implementation details to both technical and non-technical stakeholders.
Data Management & Platform Quality
- Support data migrations, imports/exports, and ongoing data quality initiatives.
- Ensure strong data integrity, security, access control, and performance across the Salesforce ecosystem.
- Contribute to platform reliability, availability, and operational excellence.
Documentation & Best Practices
- Create and maintain technical documentation for Salesforce customizations, configurations, and integrations.
- Follow and help evolve engineering best practices related to Salesforce DX, Git workflows, CI/CD pipelines, testing, and deployment strategies.
- Continuously identify opportunities to reduce technical debt and improve platform scalability.
Experience and Skills
Required
- 3-5 years of hands-on Salesforce engineering experience, with strong proficiency in Apex, Lightning Web Components, and Salesforce automation.
- Strong experience with Salesforce configuration, including custom objects, flows, validation rules, and security model design.
- Experience building and maintaining API-based integrations between Salesforce and third-party or internal systems.
- Working knowledge of Salesforce DX, Git, and CI/CD pipelines.
- Ability to work independently on complex projects while collaborating effectively within a team.
- Strong problem-solving skills and attention to detail.
Preferred
- Salesforce Platform Developer I or II certification.
- Additional Salesforce certifications (Administrator, App Builder, Architect).
- Experience with:
- Data migrations and large-scale data operations
- Event-driven architectures and distributed systems
- Highly available, production-critical platforms
- Experience working closely with cross-functional teams such as Marketing, Product, Operations, and Data.
- Experience working with AI model or agent platforms, including building on or integrating agents into production workflows. Familiarity with platforms such as Anthropic, OpenAI, Amazon Bedrock, LangChain, Google Vertex AI, Microsoft Copilot Studio, CrewAI, or AutoGen is a plus.
- Familiarity using AI-powered coding assistants to design, build, and test new functionality from the ground up, with the ability to move quickly while maintaining high code quality and test coverage.
- Interest in leveraging emerging tools and workflows to improve developer productivity and platform throughput.
What We Value
- Passion for building high-quality internal platforms that directly impact business outcomes.
- Strong ownership mindset and commitment to engineering excellence.
- Collaborative approach and desire to continuously learn and improve.
- Comfort operating in a fast-paced, evolving environment.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit
Salary Range
$128,000—$160,000 USD
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