Senior Sales Lead Custody and Wealth Management

You will lead global go-to-market efforts for institutional custody and B2B2C wealth solutions. You will own the full client lifecycle, grow assets under custody and revenue, develop commercial frameworks, manage enterprise and mid-market sales, and shape the product roadmap through structured client feedback.

Responsibilities

• Lead the global custody go-to-market strategy across institutional segments
• Grow assets under custody and custody revenue while owning targets, forecasting, and pipeline discipline
• Develop commercial frameworks across custody, trading, yield, vault, and staking products
• Lead revenue generation for enterprise, mid-market, and crypto-native clients
• Own the client lifecycle from qualification through negotiation, onboarding, and expansion
• Build scalable custody and wealth-management revenue growth processes
• Partner with Product, Engineering, Security, Legal, Compliance, Risk, and Finance
• Expand custody operations across priority markets while accounting for licensing constraints
• Provide structured client demand to inform the product roadmap

Requirements

• 7+ years of experience building and scaling B2B or B2B2C revenue organizations in digital asset custody, wealth management, traditional custody and asset servicing, or regulated financial infrastructure
• Proven experience closing and expanding complex long-cycle institutional mandates
• Deep understanding of wealth management, custodian selection, operational due diligence, asset segregation, insurance, audit reporting, and multi-custodian mandates
• Experience structuring custody economics, including AUC-based pricing, minimums, revenue-share models, and multi-product agreements
• Commercial judgment, negotiation skills, and executive presence
• Experience building and leading global Sales and business development teams
• Experience implementing AI-first sales tooling, CRM discipline, and scalable go-to-market systems
• International experience and US and European market knowledge
• Conviction in crypto or transferable expertise in traditional custody, fund services, or prime brokerage