Senior Retention Manager / CRM ( UK Market)

We are building a new UK-focused online IGaming product and are looking for a strong Senior CRM & Retention Manager to join the core team at an early stage.
This is not a role where you will inherit a fully established CRM machine and simply manage an existing campaign calendar. You will have the opportunity to shape the retention function itself, define player lifecycle logic, build segmentation and communication frameworks, and influence how the product approaches player engagement from day one.
The project is backed by a holding company with experience in the iGaming industry, operational resources, and investment capacity to support the product's growth.

Your scope will include:
Retention and CRM strategy
Player lifecycle management
Segmentation and personalization
CRM campaigns and automation
Reactivation and churn prevention
Bonus and promotional mechanics
Retention analytics and KPI ownership
A/B testing and campaign optimization
Cross-functional work with Product, Payments, and Support
Building the retention function and, over time, the team

What we are looking for:
Strong experience in iGaming +2 years
Hands-on experience in CRM and retention
Strong understanding of player lifecycle and segmentation
Experience with CRM campaigns, reactivation, and bonus mechanics
Data-driven mindset and confidence working with retention metrics
Ability to build processes from scratch
High level of ownership and independence

What we offer:

Opportunity to join a new product at an early stage
Direct influence on retention strategy and product development
High level of ownership and decision-making
Opportunity to build and develop the retention function
Potential to grow into a broader leadership role as the team scales

The role offers a high level of ownership and direct influence on how retention will be built within a new product.