Senior Program Manager, Demand Generation

Role Responsibilities

Demand Generation and Pipeline

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV

• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI

• Advise leadership on funnel health, channel ROI, and investment prioritization

• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting

Website, Content, and SEO

• Own our Webflow site: strategy, page edits, CMS updates, and new page launches

• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program

• Run editorial operations for two founder Substacks and bi-weekly newsletters

• Oversee contractors for SEO/AEO execution and social content production

CRM, Email, and Lifecycle

• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow

• Design and build onboarding, nurture, sales, and marketing email sequences across both products

• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications

Analytics, Attribution, and Operations

• Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes

• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership

• Own the full martech stack and build AI workflows and automations across your workflow

What We Are Looking For

• 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company

• Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution

• Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level

• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting

• Experience designing and executing SEO or content programs with measurable pipeline impact

• Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data from BigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations

• AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to

• Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

Preferred Qualifications

• Experience with AEO, LLM citation optimization, or AI-driven search visibility programs

• Familiarity with BigQuery or data warehouse tools for marketing attribution

• Experience in legaltech, legal operations, or selling to law firms or in-house legal teams

• Experience building and owning a martech stack from the ground up