Senior Product Marketing Manager

You will own the go-to-market strategy for Upvest's product launches across Europe and the UK. You'll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase the product in interactive and accessible ways. You'll work closely with Product, Sales, and Launch teams to drive growth, deliver high-impact campaigns, and build thought leadership, directly influencing how enterprise clients, fintechs, and the wider market perceive Upvest.

Responsibilities

• Own Upvest's product messaging and positioning to make complex product features clear, compelling, and client-focused
• Own go-to-market comms plans for new product launches
• Create impactful product marketing materials to support growth across different ICP segments
• Drive product thought leadership initiatives and build Upvest's product community through events
• Translate market and client insights into actionable input for Product and Growth teams

Requirements

• 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure
• Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs
• Experience driving GTM strategies for product launches at scale-ups
• Strong collaboration skills with Product, Sales, and Marketing stakeholders
• Background in finance or investments
• Outcome-focused mindset: comfortable setting KPIs and measuring impact
• Hands-on ownership combined with strategic thinking
• Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike

Benefits

• €20,000 per year to spend on AI tools
• 30 days of annual leave
• Sports benefits
• Confidential professional coaching
• Flexibility to work remotely abroad for up to 183 days a year
• One-month fully paid sabbatical after every 4 years of working at Upvest
• Personal development budget
• Flexible work environment across hubs in Berlin, London or Tallinn
• Employee equity program
• Company-wide events, dinners, offsites and Holiday party