Senior Product Marketing Manager
onesignal · USA ·
- Seniority
- Senior
- Employment
- Full time
- Category
- Marketing
- Experience
- 4+ years
We’re seeking a hands-on Product Marketing Manager to execute product launches and support go-to-market initiatives across our self-serve and direct sales business. You’ll partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to drive successful rollout, positioning, and adoption. We’re looking for a strong executor who can translate established priorities into clear, polished launch, messaging, and enablement assets.
Our primary audiences include developers, mobile app teams, and technical product managers. This role requires the ability to translate platform capabilities AI, integrations, and automation into compelling narratives and practical materials for both technical and business stakeholders.
Much of the work will focus on delivering product and feature launch materials and sales-facing content such as decks, one-pagers, and competitive assets, while helping refine messaging and differentiation in close collaboration with cross-functional teams.
What You'll Do:
Execute Product & Feature Launches
- Own execution of product and feature launches based on strategic direction
- Develop clear, high-quality launch materials across technical and business audiences, including blogs, release notes, product pages, and enablement content
- Partner closely with Product to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging and use cases
- Coordinate cross-functional timelines to ensure high-quality, on-time delivery
Support Sales Enablement
- Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
- Collaborate with Sales and Customer Success to ensure materials clearly communicate product value, use cases, and differentiation
- Continuously improve assets based on product updates, competitive insights, and field feedback to drive onboarding, activation, and expansion
Collaborate & Operate Independently
- Independently deliver high-quality, structured work across multiple projects
- Gather technical and customer insights to strengthen messaging and launch materials
- Proactively identify gaps in launch or enablement content and address them
- Monitor competitive landscape, AI, and industry trends to keep messaging relevant and differentiated
What You'll Bring:
- 4+ years of product marketing experience in B2B SaaS (martech, customer engagement, developer tools, or similar)
- Proven track record of owning and executing product launches end to end with measurable outcomes
- Ability to translate complex technical capabilities into clear value propositions for developers, product teams, and business stakeholders (blogs, technical guides, decks, one-pagers, competitive assets)
- Strong technical fluency: comfortable explaining AI features, APIs, integrations, and platform capabilities to multiple audiences
- Experience with and interest in AI/ML applications in marketing or customer engagement
- Strong execution skills with the ability to manage multiple priorities and deliver high-quality work on deadline
- Ability to bring structure to ambiguous problems and move work forward independently
- Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
- High ownership mindset with strong accountability and attention to detail
The New York and California base salary for this full time position is between $130,000 to $180,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.