Senior Product Marketing

You will own end-to-end go-to-market activities for products and features, including positioning, messaging, asset planning, and launch execution. You will create marketing collateral and funnel content, lead partner and customer marketing initiatives, and translate market research and customer feedback into recommendations for Product and Sales.

Responsibilities

• Own end-to-end go-to-market strategy and execution for new products and features
• Build a repeatable release cadence that drives awareness and adoption
• Create marketing collateral and middle- and bottom-funnel content
• Lead joint marketing launches with strategic partners and integrations
• Build customer communication channels that drive adoption and reduce churn
• Conduct market research, win/loss analysis, and customer interviews
• Synthesize market insights into actionable feedback for Product and Sales

Requirements

• 4+ years of product marketing experience in B2B SaaS, cybersecurity, or fintech
• Cybersecurity experience
• Ability to translate complex technical concepts into benefit-driven messaging
• Experience producing marketing collateral, including technical blog posts, sales playbooks, and webinars
• Experience conducting market research and turning qualitative feedback into strategic recommendations
• Experience collaborating with Product, Sales, and Customer Success teams