Sanofi · Toronto, ON ·
Lead the commercial strategy for Sanofi’s vaccine portfolio in Canada, planning launches, lifecycle management, and omnichannel marketing to drive public and private market uptake.
Reference No: R2866192
Position Title: Senior Product Manager – Vaccines Franchise
Department: Adult Vaccines Franchise
Location: Toronto, ON (Hybrid)
About Sanofi
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
About the Job
Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. The Vaccines Franchise is a key growth driver for Sanofi Canada, spanning multiple disease areas and upcoming launches.
Reporting to the Vaccines Franchise Head, the Senior Product Manager is responsible for defining and delivering commercial strategy across the vaccine portfolio. This individual balances long-term portfolio planning with strong execution, leading cross-functional teams to drive launch excellence, lifecycle management, and business growth while contributing to improved public health outcomes in Canada.
Main Responsibilities:
1. Brand Strategy & Portfolio Planning
Develop annual and long-range brand plans based on market insights, customer needs, and competitive intelligence.
Apply a portfolio mindset to prioritize investments and maximize franchise value.
Adapt global strategies for the Canadian market.
Lead cross-functional brand planning across Medical, Regulatory, Public Affairs, Market Access, Sales, and Communications.
Align with global and agency partners while developing Canada-specific strategies.
Build strategic scenarios, forecasts, and long-range business plans.
2. Market Insights & Competitive Intelligence
Monitor market trends, competitors, treatment dynamics, and customer behavior.
Leverage market research, field insights, advisory boards, and analytics to identify opportunities and optimize performance.
Anticipate competitive threats and develop proactive response plans.
Track KPIs and translate insights into actionable recommendations.
3. Launch Planning & Lifecycle Management
Lead launch planning for new vaccines and indications, including go-to-market strategy, disease awareness, and stakeholder engagement.
Drive lifecycle strategies across pre-launch, launch, growth, and maturity stages.
Partner with Market Access and Public Affairs to address barriers to uptake in public and private markets.
Support market-shaping initiatives and public health advocacy activities.
4. Marketing Execution & Omnichannel Strategy
Develop integrated marketing plans that optimize business performance and ROI.
Design omnichannel customer journeys across HCPs, pharmacists, public health professionals, and consumers.
Provide strategic direction for digital channels and partner with digital teams on execution.
Manage agency and vendor relationships, budgets, timelines, and deliverables.
Ensure all activities comply with internal and industry standards.
5. Sales Partnership & Enablement
Build strong alignment with Sales throughout planning and execution.
Develop impactful sales tools, training materials, and resources.
Lead sales training and contribute to national and cycle meetings.
Maintain field engagement to gather insights and optimize execution.
6. Stakeholder Engagement
Build relationships with HCPs, public health officials, immunization program leaders, and other key stakeholders.
Execute stakeholder engagement plans in partnership with cross-functional teams.
Lead advisory boards to generate insights and inform strategy.
Collaborate on immunization awareness initiatives and address provincial market opportunities and challenges.
7. Cross-Functional Leadership
Lead brand teams through influence, collaboration, and clear strategic direction.
Drive alignment across Medical, Regulatory, Market Access, Public Affairs, Sales, Communications, Legal, and Finance.
Foster an entrepreneurial mindset and identify opportunities for growth.
Serve as the primary Canadian contact for global franchise teams.
8. Budget & Resource Management
Deliver revenue objectives and manage annual OPEX/A&P budgets.
Optimize resource allocation to maximize ROI.
Oversee forecasting, monthly budget tracking, accruals, and financial planning.
9. Compliance
Ensure all promotional activities and materials comply with applicable regulations, corporate policies, PAAB, ASC, and IMC requirements.
Maintain current knowledge of the Canadian regulatory environment.
About You
Experience:
5+ years of pharmaceutical marketing and brand management experience; vaccine experience strongly preferred.
Vaccine launch experience preferred, particularly in influenza, COVID-19, RSV, or HMPV.
Previous sales experience in pharmaceuticals or vaccines is highly valued.
Demonstrated success in lifecycle management, omnichannel marketing, and cross-functional leadership.
Experience in both public and private market environments within Canada.
Track record of managing agencies, vendors, and promotional budgets.
Education:
Bachelor's degree in Life Sciences, Business, Marketing, or related field.
MBA or graduate degree is an asset.
Skills & Competencies:
Strategic & Commercial Acumen
Strong strategic planning, analytical, and forecasting capabilities.
Financial acumen and budget management experience.
Ability to translate data and market trends into business decisions.
Leadership & Influence
Proven ability to lead and influence cross-functional teams.
Entrepreneurial, proactive, and comfortable operating through ambiguity.
Strong executive presence and stakeholder management skills.
Marketing Excellence
Expertise in segmentation, positioning, promotional planning, and omnichannel strategy.
Strong understanding of PAAB, ASC, and IMC requirements.
Sales & Stakeholder Partnership
Experience enabling sales teams through tools, training, and strategic alignment.
Strong relationship-building skills with internal and external stakeholders.
Communication
Excellent verbal, written, presentation, and interpersonal skills.
Ability to communicate complex concepts clearly across diverse audiences.
Vaccines & Public Health Knowledge
Understanding of the Canadian immunization landscape, public/private market dynamics, and public health stakeholders.
Experience in flu, COVID-19, RSV, or HMPV is preferred.
Other
Strong project management and organizational skills.
Willingness to travel up to 20%.
Bilingual French/English is an asset.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs
AI usage:
"Artificial Intelligence” refers to any systems that use automated processes, including algorithms and machine learning, to analyze data and make predictions, inferences, decisions, or recommendations without direct human involvement. These systems may process personal information to identify patterns, improve services, or support decision-making. The Company may use Artificial Intelligence for purposes including, but not limited to, resume screening and hiring, scheduling interviews or meetings, conducting surveys, matching skills with potential job openings, interview scoring, ensuring compliance with regulations applicable to our industry, and activities related to performance evaluation. Information collected and processed by the Company’s Artificial Intelligence systems may include the personal information detailed above and calendar availability. It excludes the information collected and processed for monitoring purposes. You should contact Human Resources if you have a question or concern regarding your personal information. You can also contact Canada’s Privacy Officer via Sanofi’s data subject request portal, Data Subject Rights Webform. The Data Subject Rights Webform can also be used to request access or correction of your personal information and file a complaint.
Sanofi is an equal opportunity employer committed to culture, inclusion, and experience. Our goal is to attract, develop and retain highly talented employees, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.
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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at !
North America Applicants Only
The salary range for this position is:
158,200.00 - 208,200.00 (Includes target bonus)Final compensation will be determined based on demonstrated experience, skills, location, and other relevant factors. Employees may be eligible to participate in Company employee benefits programs, and additional benefits information can be found through the (CA)LINKOR (US) LINK.
La fourchette salariale pour ce poste est la suivante:
158,200.00 - 208,200.00 (Comprend le bonus cible)La rémunération finale sera déterminée en fonction de l'expérience démontrée, des compétences, du lieu de travail et d'autres facteurs pertinents. Les employés peuvent être admissibles à participer aux programmes d'avantages sociaux de l'entreprise, et des informations supplémentaires sur les avantages sociaux peuvent être trouvées via le lien