Senior Product Manager, Programmatic / Paid social advertising channels

Are you passionate about leading innovative product development in the dynamic world of digital advertising? Join our Product Management team as a Senior / Lead Product Manager and drive the evolution of our media management platform for programmatic / paid social advertisers!

About the Team and the Role:

At Smartly, we empower our clients with cutting-edge solutions for digital advertising across various social media, programmatic and connected TV channels.

As part of our Media Channels Product management team, you will play a pivotal role in revolutionizing how businesses strategise, execute, scale, and optimize their programmatic / paid social advertising efforts through our Smartly Advertising Platform. Your contributions will directly impact our client's ability to save time and maximize returns on their advertising investments by providing a seamless cross-channel experience spanning multiple advertising platforms at scale.

Your role involves shaping the vision and execution of Smartly offering ensuring we have a solid and winning roadmap aligned across the Smartly platform for 2026 and beyond. You will spearhead the development of our campaign management capability for one or more advertising channels. You will work tightly with the world’s largest advertisers and advertising platforms having a direct impact on Smartly revenues and success.

In addition you will define the solution for selected advertising channels, ensuring parts of Smartly platform align to address advertiser workflows and jobs to be done to drive customer value. You will work tightly with our engineering teams building the product and you will collaborate with all Smartly product management teams. You engage with our commercial teams and customers ensuring customer insights are taken onboard and reflected in our roadmaps, go to market plans and execution is aligned with product priorities.

As a Senior Product Manager, you will:

• Gain deep customer insights to define product priorities and problems to solve

• Lead product discovery activities, including user research and prototype testing

• Collaborate with cross-functional teams to craft product vision, roadmap and to align multiple products towards it

• Own the product roadmap and backlog and prioritize feature development

• Work closely with paid social or programmatic advertising partners to understand the opportunities and co-create complementary value

• Develop go-to-market strategies to drive product adoption and demand

• Conduct client workshops and presentations to showcase product capabilities

• Manage stakeholder relationships and ensure alignment of strategy and execution

What we're looking for:

• 5+ years of product management experience, preferably in B2B SaaS

• Proven track record of leading high-impact products and driving user or revenue growth

• Strong leadership skills with experience in cross-functional collaboration

• Expertise in launching successful software products and features

• Background in technologically complex domains, such as digital advertising and willingness to become proficient in digital advertising domain

• Proficiency in data analysis and handling large datasets

• Bachelor's or Master's degree in related fields

• Ability to work from the Helsinki office at least 3 days per week

• Excellent English and willingness plus ability to travel internationally to meet internal teams, partners and customers.

What We Offer You:

• Inclusive Culture: Join a team of over 800 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.

• Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.

• Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.

• Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.

• Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.