Senior Product Manager

The Company

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

The Opportunity

We currently have an opportunity for a Senior Product Manager to join our Philippines Marketing team on a full-time basis. This role will lead the development and execution of brand strategies and marketing plans for assigned products, with responsibility for driving sustainable brand growth and achieving business objectives. The Senior Product Manager will develop a strong understanding of the market, customer and patient needs, competitive landscape, and emerging opportunities to ensure that brand strategies remain relevant and effective.

The role will work closely with Sales, Medical Affairs, Regulatory Affairs, Regional Marketing, and other cross-functional teams to drive effective commercialization and lifecycle management of assigned brands. The Senior Product Manager will also build strong relationships with Key Opinion Leaders (KOLs) and healthcare professionals (HCPs) to strengthen brand recommendation and advocacy, while supporting an effective omnichannel approach to stakeholder engagement.

Key Accountabilities

Brand Strategy & Planning

• Develop and execute annual brand strategies and marketing plans for assigned products, ensuring alignment with overall company objectives and market opportunities.
• Conduct market and competitor analysis to identify trends, customer and patient needs, opportunities, and potential business risks.
• Develop and continuously strengthen brand positioning, value proposition, target audience, and key communication strategies.
• Identify opportunities to drive brand growth through lifecycle management, new initiatives, and market expansion.
• Translate regional and global strategies into locally relevant plans for the Philippine market.

Market & Customer Insights

• Monitor and analyze brand performance, market trends, competitive activities, customer feedback, and other relevant market data to identify opportunities and recommend appropriate actions.
• Develop a strong understanding of the needs and behaviors of HCPs, patients, customers, and other relevant stakeholders.
• Establish and maintain strong relationships with KOLs, HCPs, key customers, and industry stakeholders to gain insights and strengthen brand engagement.
• Use data and market insights to continuously optimize brand strategies, marketing initiatives, and resource allocation.
  

Sales & Marketing

• Assist in preparing annual brand plans and budgets plans, ensuring efficient management of marketing A&P funds to achieve positive return on investments.
  
• Develop compelling and relevant brand messaging, marketing materials, and detailing aids in collaboration with Medical Affairs, Regulatory Affairs, Sales, and other relevant functions.
• Lead go-to-market strategies for new products and major brand initiatives, ensuring effective cross-functional coordination and execution.
• Evaluate the effectiveness of marketing initiatives against agreed KPIs and recommend actions to continuously improve performance.
• Maintain a strong customer-centric mindset and develop a high level of technical and commercial understanding of assigned brands.
• Manage and organize relevant medical education activities, CMEs, congresses, and other brand-building activities, including the identification and engagement of appropriate speakers and partners.
• Support the development and implementation of omnichannel initiatives to effectively engage relevant stakeholders.

Cross-functional Leadership

• Work closely with Medical Affairs, Regulatory Affairs, Sales team, Regional Marketing, and Project teams to ensure seamless product development and commercialization.
• Partner with Medical Affairs to ensure commercial teams are appropriately supported with product training, scientific information, and brand detailing materials.
• Coordinate with internal and external stakeholders to ensure successful product launches, campaigns, and other strategic initiatives.

Compliance & Regulatory

• Ensure that assigned products and marketing activities comply with applicable Philippine regulatory requirements, industry standards, and company policies.
• Work closely with Medical Affairs and Regulatory Affairs to ensure product claims, promotional materials, and marketing initiatives meet applicable requirements.
• Support regulatory and product-related requirements as needed and ensure activities undergo the appropriate internal review and approval processes.
  

About You

To be successful in this role, you will possess a degree in Pharmacy, Life Sciences, Business, Marketing, or a related field, together with relevant experience in pharmaceutical marketing or brand management.

You will ideally have:

• Solid experience in pharmaceutical marketing, product management, or brand management, with a proven track record of developing and executing successful brand strategies.
• Experience handling OTC products, in addition to Ethical/Prescription products, is highly preferred. Experience in FMCG or consumer-focused brand management would also be an advantage.
• Strong knowledge and understanding of the Philippine pharmaceutical market, including relevant healthcare channels and customer dynamics.
• A strong HCP-centric and customer-centric mindset, with the ability to develop a high level of technical understanding of assigned brands.
• Experience in developing marketing programs that drive KOL and HCP engagement, recommendation, and advocacy.
• Experience in developing and implementing multi-channel or omnichannel marketing programs across relevant healthcare channels.
• Demonstrated experience in brand planning, budgeting, forecasting, and performance management.
• Experience leading brand development projects, setting KPIs, managing resources, and coordinating with multiple stakeholders.
• Strong commercial acumen with the ability to analyze market, sales, and competitive data and translate insights into actionable strategies.
• Strong strategic planning, analytical, and numerical reasoning skills.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and work cross-functionally.
• Ability to manage multiple priorities and projects independently while maintaining strong attention to detail.
• Willingness to adopt an omnichannel approach and embrace evolving digital technologies.
• A proactive and solutions-oriented approach to challenges.
• High standards of integrity, accountability, and professionalism.

If you wish to be part of an energetic team within a thriving organization, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!