Senior Product Manager - Donor Intelligence

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.

The ideal candidate for Virtuous embodies our values by:

• Asking questions with a spirit of curiosity

• Giving feedback freely with candor & grace, welcoming it in return

• Displaying a passion for philanthropy and technology

• Serving with joy. Everyone is willing to make the coffee!

• Celebrating the wins & milestones of others

• Assuming good intent & demonstrating trust in others

• Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here.

Position Summary

Momentum and Insights are where our AI strategy meets the person actually doing the fundraising. Momentum helps gift officers spend their time on relationships instead of data entry. Insights brings wealth and demographic signals along with prospect research into the work. Together they are becoming the system of intelligence for fundraising teams, and the bundle is one of the most important revenue bets we have.

This role owns that surface. You own the strategy, the roadmap, and the outcomes, working alongside the GM who owns the commercial side. You are the single product owner for both products.

Responsibilities

• Strategy and roadmap. You own where Momentum and Insights go and why. You bring evidence to the betting table. You size opportunities, make the tradeoffs, and you can defend the sequence to anyone in the company.

• Generative discovery. You are in front of customers continuously. Interviews, ride-alongs, watching users work. Your job is to find what should exist, not just what is broken. Structured customer signal comes to you from Product Operations, and you decide what it means and what we do about it.

• Shipping. You work daily with your squad. Lightweight specs, working prototypes over long documents, feature flags, progressive rollout. You are accountable for value shipped.

• The bundle and the integrations. Insights data inside Momentum, full CRM integration, and the cross-product dependencies that come with both. You represent those dependencies in planning and you chase them down when they stall.

• Why it matters. You do not own the full marketing function, but you own making sure what you ship lands for internal teams and for customers. Positioning, feature to pain mapping, demos, narratives for sales and CX. You partner with PMM on the broader market story and enablement.

• Metrics. Adoption, engagement, retention, revenue impact, and customer outcomes.

How you work

• AI forward operator. You prototype in Claude Code. You build your own analysis and research workflows. You have opinions about what agents should own and what humans should own, because you have built things.

• Human centered. We believe AI should make the human parts of fundraising better, not replace them. That belief has to show up in what you choose to build.

• Discovery first, then speed. Validate the problem, then move fast.

• Ownership over territory. You see what needs to happen and you drive it.

• Transparent. High autonomy comes with high visibility. Weekly reporting, clear rationale.

You Must Have

• 5+ years of product management in B2B SaaS, with real ownership of a surface and its business outcomes

• Experience with AI or ML powered products. You do not need to train a model, but you need to know what is actually possible and shape the product accordingly

• Fluency with AI tooling as part of how you work, including hands on prototyping

• Strong product marketing instincts. You think about positioning and enablement while you are still building

• Evidence of customer centered practice: discovery interviews, jobs to be done, opportunity mapping, or equivalent

• Excellent written and verbal communication. You can talk to an engineer, an executive, and a customer without changing what is true

• Comfort with ambiguity, and the resourcefulness to build structure where none exists

Nice to have: fundraising technology, nonprofit CRM, or the nonprofit sector. Design thinking or the ability to put a real prototype in front of someone.

What success looks like:

• The Momentum and Insights roadmap is clear, evidence backed, and the org understands the logic

• The bundle is shipping and the ACV story is real

• You have a running discovery cadence with customers that impacts what we build

• Sales and CX have what they need, and they know where to find it

• Cross product dependencies have owners and dates

• The squad ships value every week

What We Offer

• Market competitive pay leveraging Carta data

• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

• Supportive time off including paid volunteer days and company holidays

• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

• We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.

Please note that all legitimate communication from Virtuous will only come from the @ domain. If you receive a message from other domains, even if they look similar (e.g., or ), they are not legitimate and we recommend disregarding it immediately.