Senior Product Manager, Digital Assets Squad

Purpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited’s businesses include Purpose Investments, Advisor Solutions by Purpose, and Driven
Who is Purpose Investments?
Purpose Investments is an innovation- driven asset management company with over $20 billion under management, offering both managed and quantitative investment products. Much of what is available to the average Canadian investor today is outdated and expensive. Purpose Investments’ goal is to constantly innovate, and make investing simple, intuitive and affordable for everyone.
Vacancy Status: This is for a current opening.
Job Description
The role

Purpose Unlimited is looking for a Senior Product Manager to bring dedicated, full-time leadership to the Digital Assets Squad — owning the roadmap, the figures of merit, and the ship date for a category Purpose is betting its next decade on.

The Human-AI Partnership
AI handles the operating cadence — surfacing roadmap risk, tracking figures of merit, drafting first-pass user stories and briefs. You handle the judgment — the prioritization call, the trust built with SMEs and cross-functional partners, and the decisions decentralized away from SLT.

What You'll Do

Own the squad's roadmap end-to-end, from digital asset funds through crypto native products
Define and move the squad's figures of merit, agreed directly with the SLT sponsor
Run the operating cadence — keeping risk and dependencies visible in Linear
Decentralize day-to-day decisions away from SLT, reserving their time for genuine strategy

What You Must Bring

7+ years of product management experience owning a roadmap end-to-end in a fast-moving, cross-functional environment
Strong operating discipline — measurable outcomes, tight execution cycles, visible work in tools like Linear
Excellent cross-functional coordination skills without formal authority
A bias to decide and act, with the judgment to know what genuinely needs to go up to leadership

Why Purpose
This is a newly created role with the mandate to build the operating model for one of Purpose's highest-ambition bets — not execute inside an existing one. You'll work inside the squad, not above it, with real authority to decentralize decisions and real accountability for the numbers.’

Newly created, high-mandate PM roles at this level of ownership don't come up often — especially ones building the operating model for a category Purpose is betting its next decade on. If you're strong on the operating discipline but still building your crypto fluency, that's exactly what this role expects you to do fast — apply anyway.

Tell us about a time you took on a blocker personally instead of escalating it — what did you do, and what changed because you didn't wait?If that's a story you're proud of, we want to hear it.

Every role at Purpose is assessed against our five values:

Innovation – You bring new ideas, challenge the status quo, and find better ways of building. You don’t wait for permission to experiment.
Courage – You speak up when something isn’t working, take difficult stands on technical quality, and act with conviction even when it’s uncomfortable.
Owner’s Mindset – You take full accountability for your squad’s outcomes. You treat the platform, the team, and the business as your own.
Client Focus – You place client outcomes at the center of every architectural and delivery decision.
Winning Through Individual and Collective Growth – You invest in your own development and actively contribute to the growth of every engineer around you.

Why should you join us?

We are one of Canada's Top Small & Medium Employers' 2023, 2024, 2025 & 2026.
We believe in innovation and a vibrant culture - work for an innovative, people-first, financial services firm that values entrepreneurialism.
We believe in a flexible work structure – A flexible hybrid work model that empowers you to do your best work whether at home or the office.
We care about your rewards - Competitive compensation including equity program.
We care about your health – comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness needs.
We care about your quality of life - a flexible paid time-off policy covering vacation, sick, and mental health days.
We care about your family - Paid parental leave for eligible employees with a top-up.
We care about your future – Generous Group RRSP matching and an optional TFSA program.
We care about your development – We offer training opportunities and tuition support year-round.

Purpose Investments is an equal employer, and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People and Culture team at [email protected]. We thank all applicants for their interest; however, only those selected for interviews will be contacted.

Our work philosophy is a hybrid model allowing for flexibility and collaboration.

Applicants must be legally entitled to work in Canada. Immigration sponsorship is not offered for this role.We may use artificial intelligence technology to assist in screening, assessing, or selecting applicants for this position. Final hiring decisions are made by qualified human reviewers.