Senior Product Manager, Developer Ecosystem

Come do the best work of your life at Boulevard.

Boulevard is at an inflection point: we’re going upmarket, investing in AI, and scaling toward a much larger ambition. Every one of those paths depends on a platform that external developers, partners, and AI agents can build on, and that platform doesn’t fully exist yet. As our Senior Product Manager, Developer Ecosystems, you’ll help define it. You’ll own our integration portfolio, shape how we decide what to build versus enable versus partner on, and set our MCP strategy for AI connectivity.

This is a rare chance to shape an ecosystem that’s still early, at a well-funded company with clear market leadership in salons, spas, and medspas. Boulevard is large enough to transform the industry and small enough that your work is visible every day. What you build in the next 12 to 24 months will shape our extensibility for years to come.

What you’ll do here:

• Help define our ecosystem strategy alongside the Partnerships team: who we build for, where we play, and how we grow.
• Shape our build-vs-partner framework: when we build a core product feature, when we enable a third-party developer, and when a strategic partnership is the right answer.
• Drive alignment with executive stakeholders on where the ecosystem goes next.
• Own our integration portfolio end to end, from 1st party integrations like Shopify and QuickBooks to the developer platform and partnerships that expand what Boulevard can do.
• Shape the developer experience from onboarding through ongoing partnership, so integrations create lasting value for self-care businesses.
• Own our MCP strategy: how external AI agents and systems interact with Boulevard on behalf of businesses and clients, what we expose, and how it becomes a differentiator.
• Define what good looks like, including developer adoption, integration usage, and partner-driven revenue impact, and use those signals to refine the vision and roadmap.

What you’ll need to thrive:

• 5+ years in product management, with significant time owning developer-facing products such as APIs or developer portals.
• Experience building or scaling a developer ecosystem, and a point of view on how to sequence partner investment, where API monetization fits, and how ecosystem dynamics shift as it matures.
• A framework for when to build in-house, enable third-party developers, or pursue a strategic partnership, and a track record of applying it consistently under pressure.
• Technical fluency: you can discuss API design, webhook architecture, and MCP without engineers translating for you.
• Experience in close, shared-accountability relationships with a Partnerships or BD team, including roadmap priorities, co-development tradeoffs, and product frameworks that make partnerships scalable.
• Clear communication of complex technical tradeoffs to cross-functional stakeholders and leadership, connecting developer platform work to company priorities.
• Energy for ambiguity, with examples of bringing clarity and structure to spaces that are still taking shape.
• A plus: using AI tools in your own practice to speed up discovery, sharpen tradeoff analysis, or communicate complex decisions, and experience in vertical SaaS, services-industry platforms, or multi-tenant B2B environments.

How we’ll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we're happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $129,000 - $161,300 per year. For all other U.S. locations, the anticipated base salary range is $113,400 - $155,900 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.