Senior Product Manager (CRM)

Digital Product at ASOS

At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.

The Details

This role is for a Senior Product Manager in the CRM team, as part of Digital Product and will report to our Head of Product – CRM and Lifecycle Product. At ASOS, CRM is one of our most important customer engagement channels, delivering email and push notifications to our customers around the world, and we’re looking for someone to lead the next generation of personalised customer communications. This role will shape the products and capabilities that determine how, when and why customers hear from ASOS. You'll help us move beyond traditional campaign-led communications towards intelligent, customer-centric experiences that are personalised, relevant and timely.

You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions.

Key Responsibilities

• Define and own the product vision and roadmap for CRM, focused on improving engagement and long-term value
• Drive the strategy for intelligent customer communications
• Support creating an always-on testing environment, improving how we measure incrementality and customer impact
• Stay informed and be responsible for surfacing competitor and industry wide trends and sharing these with the wider CRM team
• Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers
• Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion
• Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact. And run A/B tests and build data driven dashboards / conduct analysis to shape next steps

About You

• Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms
• Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation
• Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences
• Comfortable working in agile, full stack, cross-functional teams
• Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Braze, Databricks and Optimizely
• Excellent communication and stakeholder management abilities

What's in it for you?

• Competitive salary, pension, and private medical care scheme
• Performance related bonus
• Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
• 25 days paid annual leave + an extra day for your birthday
• Employee discount (hello ASOS discount!)
• Tech Develops - our internal tech focussed skills development programme to focus on your personal growth as a technologist
• Opportunity to represent ASOS at industry leading events
• Opportunity to help shape and drive our DE&I initiatives
• Opportunity to make an impact from day one and work with the latest in cutting edge of technology