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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

In accordance with Truist in-office policy, this role will be in office 5 days/week.

The Senior Product Manager, Digital Commerce is responsible for defining, delivering, and optimizing digital commerce capabilities that support client acquisition, onboarding, engagement, and growth across Truist digital channels.

This role partners across Product, Technology, Experience Design, Marketing, Data and Analytics, Risk, Legal, Compliance, Operations, and business stakeholders to deliver digital experiences that are client-centered, measurable, scalable, compliant, and aligned to enterprise priorities.
This role balances strategic product management, human-centered design thinking, and product owner execution discipline. The ideal candidate brings strong product discovery capabilities and is able to translate customer problems, business opportunities, and journey friction into high-level experience concepts, service flows, and solution directions. While not expected to perform production-level UX design work, this individual is expected to think like a designer, effectively partner with Experience Design, and leverage AI-enabled concepting and prototyping tools to rapidly explore, communicate, and validate solution ideas.

The Senior Product Manager defines product vision and roadmap, translates business and client needs into prioritized product opportunities, and partners closely with delivery teams to ensure features are clearly defined, appropriately sequenced, and delivered with quality. The role is expected to understand both the broader strategic impact of digital commerce capabilities and the day-to-day execution details required to move work from discovery through launch, adoption, measurement, and continuous improvement.

The Senior Product Manager will help shape digital experiences that improve ease of use, completion rates, conversion, funding, personalization, and client satisfaction while ensuring alignment with Truist risk, control, accessibility, security, and compliance expectations.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Define and maintain the product vision, strategy, roadmap, and measurable outcomes for assigned Digital Commerce products, platforms, journeys, or capabilities.

• Own product discovery activities by identifying client needs, business opportunities, operational pain points, market trends, competitive insights, and digital experience gaps.

• Partner with Experience Design, Research, Analytics, Marketing, Technology, and business stakeholders to translate client insights and journey friction into clear product opportunities and prioritized solutions.

• Lead roadmap development and prioritization across digital commerce capabilities, balancing client value, business impact, risk, technical feasibility, platform health, regulatory requirements, and capacity constraints.

• Translate product strategy into actionable epics, features, user stories, acceptance criteria, business requirements, and measurable success metrics in partnership with Technology, Design, and delivery teams.

• Serve as a key product leader in Agile ceremonies, including Program Increment (PI) planning, backlog refinement, sprint planning, sprint reviews, demos, dependency reviews, and release readiness discussions.

• Maintain strong alignment between the product roadmap, delivery backlog, business priorities, experience design objectives, technology dependencies, and enterprise strategic themes. Bring a strong product-and-design point of view to digital experience development by applying human-centered design principles, journey thinking, experience strategy, usability, accessibility, interaction design fundamentals, and service design concepts.

• Develop and communicate high-level experience concepts, workflows, and solution approaches in partnership with Experience Design teams, using modern AI-assisted concepting and prototyping tools where appropriate to rapidly visualize and evaluate ideas.

• Lead cross-functional discovery efforts that integrate customer research, analytics, competitive insights, behavioral data, and design-thinking methods to identify unmet customer needs and define opportunity areas. Facilitate workshops, concept exploration, and collaborative ideation activities that help teams align customer problems before committing to solutions.

• Use analytics, funnel reporting, client feedback, VOC insights, experimentation results, operational data, and production performance to evaluate product health and recommend improvements.

• Establish, monitor, and communicate product KPIs, including digital adoption, application starts, completion rate, conversion rate, funding rate, abandonment, ease of use, defect trends, cycle time, personalization effectiveness, and business value delivered.

• Partner with Marketing, Personalization, Data, and Analytics teams to advance targeted digital experiences, campaign enablement, client engagement capabilities, and measurable digital sales outcomes.

• Lead cross-functional teams through product discovery, solution alignment, delivery planning, execution, validation, launch, and post-production optimization.

• Partner with Technology and Architecture teams to ensure product solutions are scalable, secure, resilient, maintainable, and aligned to platform strategy and technical roadmaps.

• Manage product dependencies, risks, issues, decisions, and tradeoffs. Clearly communicate impacts, options, recommendations, and escalation needs to stakeholders and senior leaders.

• Ensure Product Management Lifecycle processes, risk reviews, controls, accessibility standards, privacy considerations, security requirements, legal reviews, compliance expectations, and audit documentation are addressed throughout the product lifecycle.

• Support release planning and go-to-market readiness by coordinating with business partners, operations, marketing, training, communications, support teams, controls partners, and technology delivery teams.

• Validate delivered capabilities against business objectives, client experience goals, acceptance criteria, and expected outcomes.

• Prepare and deliver clear executive-level updates, roadmap communications, product recommendations, decision materials, and performance reporting. Drive remediation or optimization where needed.

• Prepare and deliver clear executive-level updates, roadmap communications, product recommendations, decision materials, and performance reporting.

• Act as a subject matter expert for assigned digital commerce journeys, capabilities, systems, client flows, and business outcomes.

• Mentor Product Managers, Product Owners, analysts, and cross-functional partners on product management practices, client-centered thinking, Agile delivery, measurement discipline, and outcome-based decision-making.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelors’ degree in business, engineering, design, or technology field; or related field or equivalent combination of education and professional experience

• Seven or more years of product management, digital, technology, financial services, marketing technology, experience design, consulting, strategy, or related experience.

• Five or more years of experience defining and delivering digital products, digital journeys, platform capabilities, or business initiatives within a matrixed organization.

• Demonstrated experience developing product strategy, product roadmaps, business cases, product requirements, and measurable product outcomes.

• Experience leading cross-functional teams across Product, Technology, Design, Analytics, Marketing, Risk, Legal, Compliance, Operations, or related functions.

• Experience translating client needs, business goals, and technical considerations into prioritized product work.

• Strong understanding of Agile delivery practices, including PI planning, backlog management, sprint planning, demos, release readiness, and the ability to use AI-enabled and other industry tools to manage demand and create, refine, and improve epics, features, user stories, and acceptance criteria.

• Demonstrated ability to use data, analytics, client feedback, performance trends, and fluency with AI tools to identify opportunities, diagnose issues, and recommend action plans

• Strong understanding of digital experience design, including customer journeys, service design, interaction design, information architecture, usability principles, accessibility, design systems, and experience validation methods. Ability to translate complex business and customer needs into clear experience concepts and solution directions.

• Demonstrated experience applying Design Thinking, Human-Centered Design, Jobs-to-Be-Done, Service Design, or similar customer-centered problem-solving frameworks to discover opportunities and shape product direction.

• Experience creating low-fidelity concepts, experience flows, journey visualizations, prototypes, or solution models that communicate product direction and facilitate stakeholder alignment. Experience may have been gained through Product Management, Product Design, UX, Consulting, Innovation, Strategy, or similar disciplines.

• Strong communication, facilitation, negotiation, and stakeholder management skills, including ability to communicate complex concepts in a clear and business-friendly manner.

• Ability to lead through ambiguity, influence without direct authority, make informed decisions, and manage competing priorities in a fast-paced, results-driven environment.

• Strong analytical, decision-making, problem-solving, and critical-thinking skills.

• Experience managing risk, controls, compliance, security, privacy, accessibility, or audit considerations within product delivery.

• Proficiency with Microsoft Office, AI-enabled productivity tools, or similar platforms to analyze, document, synthesize, and communicate complex information.

Preferred Qualifications

• Experience in banking, financial services, digital commerce, digital sales, consumer banking, small business banking, lending, wealth, or another highly regulated industry.

• Experience with digital account opening, onboarding, application funnels, acquisition journeys, personalization, marketing platforms, or digital client engagement capabilities.

• Experience with digital sales and digital experience platforms, including applicable AI-enabled tools, that support online application flows, client onboarding, content delivery, funnel optimization, analytics, and scalable client-facing digital experiences.

• Experience partnering directly with UX designers, researchers, content strategists, analytics teams, and accessibility partners.

• Experience with A/B testing, experimentation, funnel optimization, VOC analysis, journey analytics, or client experience measurement.

• Certified SAFe Product Owner/Product Manager, Certified Scrum Product Owner, Human-Centered Design, Design Thinking, or similar certification.

• Experience working with distributed delivery teams, vendor partners, or platform teams. Experience partnering directly with UX designers, researchers, content strategists, service designers, and accessibility specialists.

• Experience working within design-led product organizations or contributing directly to concept development, journey design, or experience strategy is strongly preferred.

• Prior experience in Experience Design, UX, Service Design, Design Strategy, Customer Experience, Innovation Consulting, or related disciplines.

• Experience using AI-assisted concepting, prototyping, and product development tools (e.g., Figma Make, generative design tools, AI coding assistants, AI prototyping platforms, or similar technologies) to rapidly explore and communicate product concepts.

• Knowledge of Product Management Lifecycle practices, Agile governance, technology delivery controls, risk management processes, and the appropriate use of AI tools to improve product discovery, backlog quality, documentation, and delivery readiness.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Constantly (More than 50% of the time)

Standing

Frequently (25% - 50% of the time)

Walking

Frequently (25% - 50% of the time)
Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Minimal and up to 10%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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