Senior Product Designer (Digital Commerce)

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!

Would you like to meet the Team, see our office and much more? Visit our website: Heineken ()

At HEINEKEN, we are on a journey to become the best‑connected brewer in the world, with Digital Commerce playing a central role in this ambition. Digital Commerce is responsible for designing, developing and scaling the IT solutions that serve our customers better, faster and smarter across the entire Route‑to‑Consumer ecosystem. After successfully building our software engineering organization, we are now entering the next stage of our evolution by accelerating the growth of Digital Commerce. We deliver digital products that directly support company revenue while elevating customer experience. Join us in shaping the technological capabilities that power HEINEKEN’s global Commerce strategy.


We are now expanding Hub by adding skilled Product Owners and Product Designers. This expansion reinforces our Digital Commerce team’s commitment to serving customers better, faster, and smarter by strengthening Route-to-Consumer (RtC) capabilities, embracing customer-centric approaches, and fostering cross-functional collaboration.

With eazle, we are building a global digital ecosystem to empower all our touchpoints: the B2B Customer, our Salesforce, Distributors and Customer Service. Within the Salesforce touchpoint, your customer is the Sales Rep and the digital product portfolio in this area aims to drive growth through improved productivity and streamlined customer acquisition.

The Senior Product Designer shapes end-to-end user experiences across complex customer journeys, translating business and customer needs into impactful and scalable design solutions. Combining strategy, creativity and evidence-based design, you influence product direction, improve design systems, promote reusability and elevate user experience quality.

As a senior member of the team, you coach others, drive experimentation and ensure design excellence across the Digital RTC ecosystem within Digital Commerce.

Your responsibilities would include:

• owning and solving high-complexity user problems and driving design decisions that influence product strategy and roadmap
• translating business objectives and user insights or pain points into customer-centric solutions and new initiatives that deliver measurable impact
• advocating for user-centred design principles and aligning design strategy with market and portfolio context
• improving and scaling design patterns, systems and processes across teams
• actively contributing to effective cross-functional collaboration within the Product–Design–Engineering setup
• crafting high-quality designs in line with brand and design principles with minimal guidance
• applying qualitative and quantitative research methods to validate and iterate on design hypotheses with limited support
• delivering holistic and consistent design solutions across touchpoints that drive engagement, adoption and satisfaction
• balancing customer desirability, business viability and technical feasibility in every design decision
• facilitating co-creation workshops and design reviews to ensure shared understanding and alignment
• mentoring product designers and fostering a culture of feedback and continuous improvement.

You are a good candidate if you have:

• a Bachelor’s or Master’s degree in a relevant field (e.g. interaction design, product design, user experience design)
• 8+ years of experience in product design, UX/UI or related roles within digital product teams
• proven track record of designing for complex ecosystems, preferably B2B or eCommerce platforms
• experience in hypothesis-driven design, A/B testing and experimentation
• strong portfolio demonstrating user-centred design from insight to execution
• experience working with design system components, tokens and assets
• experience in digital commerce, stakeholder management and agile methodologies
• expertise in one or more UX specialisms (e.g. interaction design, service design, visual design, design systems)
• proficiency in design and prototyping tools (e.g. Figma, Miro or similar)
• strong knowledge of qualitative and quantitative research methods and the ability to translate insights into design decision
• ability to visualise complex user flows and simplify experiences across journeys
• strong communication and storytelling skills to influence and align cross-functional teams
• collaborative, adaptable and proactive mindset
• comfort working in ambiguity and making data-informed design assumptions
• excellent verbal and written skills in English.

At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by communicating it on hotline.

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