Senior Performance Copywriter

*Please note, this role is only available within Europe*

CapsLock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary MarTech, and sales consulting, we deliver powerful, data-informed customer acquisition solutions.

At CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients' success.

Role overview

The role of a Senior CRO Copywriter focuses on creating persuasive, conversion-driven copy with the primary goal of improving marketing performance and conversion rates. This involves developing compelling copy for landing pages, ads, video scripts, and other marketing assets that attract cold audiences and encourage them to take action.

The CRO Copywriter works closely with marketing, creative, and testing teams to develop and optimize messaging based on customer research, campaign performance, and A/B testing results. Key tasks include developing new copy and messaging angles, researching audiences and competitors, analyzing copy performance, and continuously testing and refining copy to improve conversion metrics.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results.
• Identify successful copy concepts and adapt them across similar clients, products, and industries.
• Contribute winning concepts, failed tests, research, and learnings to the company's copywriting knowledge base.
• Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members.
• Use AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency.

Requirements

• 5+ years of experience in Direct Response Copywriting, Performance Copywriting, Advertising Copywriting, or a similar conversion-focused role.
• Native-level English.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, and performance creative.
• Strong ability to develop headlines, hooks, offers, CTAs, value propositions, and messaging angles.
• Experience writing for cold audiences and customer acquisition campaigns.
• Ability to quickly research and understand unfamiliar products, markets, and customer segments.
• Ability to translate features and technical information into clear customer benefits.
• Experience creating structured copy variations for A/B testing.
• Comfortable reviewing marketing performance data and using results to improve copy.
• Strong attention to detail, grammar, proofreading, and consistency.
• Ability to manage multiple clients, niches, and projects simultaneously.
• Experience using AI tools for research, copy development, analysis, and workflow optimization.

Soft skills

• Curious to explore new tools, formats, and creative approaches.
• Adaptability to shifting priorities and fast-paced team dynamics.
• High execution speed without compromising quality.
• Consistent on-time delivery and attention to deadlines.
• Strong attention to detail, especially when adhering to compliance and brand guidelines.
• Critical thinking and a problem-solving mindset.
• Clear, professional communication and team collaboration skills.
• Initiative to find solutions even when processes are undefined.
• Strong work ethic, self-motivation, and a drive to exceed expectations.

What we offer

• Remote Work - we offer a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact.
• Paid vacations - generous paid vacation policy to ensure you have time to recharge
• Unlimited Sick Days - we understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet.
• Ongoing Learning - people at CapsLock are deeply inquisitive and eager to learn new knowledge and skills, that's why we support and create learning opportunities like the Free Books program, workshops, conferences, and more.
• Home Office - we will cover the equipment and furniture expenses to make sure you have the best work-from-home experience.
• Physical Well–Being - We will cover costs of your medical insurance. Additionally we offer an allowance for a flexible fitness program.
• Fun Stuff - there is never a shortage of fun stuff