Senior Paid Media Manager

About the Role:

The Senior Paid Media Manager will own the strategy, hands-on execution, and optimization of Sunco.com’s full-funnel paid acquisition program across Google, Meta, TikTok, Reddit, and other emerging channels. This role will manage campaign strategy, budgets, audience segmentation, creative testing, measurement, and experimentation to drive profitable e-commerce growth. Working closely with Marketing, Creative, E-commerce, Analytics, Web, and Lifecycle teams, this individual will translate complex performance data into clear recommendations, improve customer acquisition and retention, and identify scalable opportunities that strengthen revenue, ROAS, and long-term customer value.

What You’ll Do:

• Own the strategy, hands-on execution, and daily optimization of Sunco.com’s full-funnel paid acquisition program.

• Manage campaigns across Google Shopping, Search, Performance Max, YouTube, Demand Gen, Reddit, Meta, TikTok, and emerging channels.

• Build campaigns across the customer journey, from awareness and consideration through purchase, remarketing, and retention.

• Manage campaign structure, targeting, bidding, budgets, creative testing, product feeds, and performance reporting.

• Develop channel and audience strategies based on customer intent, product category, buyer behavior, and funnel stage.

• Recommend budget allocations based on performance, marginal return, growth potential, and customer-acquisition efficiency.

• Optimize performance against ROAS, CPA, conversion rate, customer lifetime value, revenue contribution, and other business targets.

• Evaluate performance beyond platform-reported and last-click attribution using incrementality testing, holdouts, and other measurement methods.

• Monitor spend, pacing, conversion quality, and performance risks, taking timely corrective action when needed.

• Partner with Analytics and Web teams to ensure campaign tracking, attribution, reporting, and product feeds are reliable.

• Translate complex performance data into clear recommendations about what is working, what should change, and where Sunco should invest next.

• Build and manage a structured experimentation program across audiences, creative, messaging, ad formats, landing pages, bidding strategies, and funnel stages.

• Develop customer, product, behavioral, and audience segmentation strategies to improve relevance, efficiency, and scale.

• Partner with Creative to develop and test product messaging, video, static creative, ad formats, and audience-specific concepts.

• Identify successful campaigns and creative concepts and scale them responsibly across relevant channels.

• Evaluate emerging advertising channels and opportunities.

• Develop clear business cases, measurement plans, and success criteria before recommending investment in new channels or larger media buys.

• Collaborate with the Channel Marketing Manager to establish acquisition strategy, channel priorities, budgets, and growth targets.

• Coordinate with the Senior Ads Manager to maintain a cohesive, measurable, and scalable paid-media program.

• Partner with Lifecycle Marketing to connect acquisition and retention strategies through remarketing, customer-value insights, and lifecycle-informed growth opportunities.

• Work closely with Creative, E-commerce, Analytics, and Web teams to improve advertising performance and the post-click customer experience.

• Serve as Sunco’s paid-media subject-matter expert by providing guidance on platform changes, growth opportunities, performance risks, and testing priorities.

Required Qualifications:

• 5+ years of hands-on experience in paid media, performance marketing, or growth marketing for an e-commerce business.

• Proven success owning paid-media strategy and execution across multiple customer-acquisition channels.

• Deep expertise in Google Ads, including Google Shopping, Search, Performance Max, YouTube, and Demand Gen.

• Hands-on experience managing Meta and TikTok advertising campaigns.

• Experience with Reddit advertising is strongly preferred; familiarity with other emerging advertising opportunities is a plus.

• Experience managing significant paid-media budgets and making evidence-based allocation decisions.

• Strong analytical judgment across ROAS, CPA, conversion rate, customer lifetime value, attribution, and incrementality—not solely platform-reported or last-click results.

• Demonstrated ability to design, execute, document, and act on structured experiments.

• Strong understanding of e-commerce acquisition, product feeds, conversion optimization, customer value, and the relationship between acquisition and retention.

• Technical proficiency with advertising platforms, analytics tools, campaign tracking, product feeds, attribution, and performance measurement.

• A creative, growth-oriented mindset with the ability to develop innovative segmentation and implementation strategies while maintaining financial discipline.

• Strong communication skills with the ability to translate complex performance data into clear, actionable business recommendations.

Benefits & Perks

At Sunco, we pride ourselves on offering a comprehensive benefits package designed to support the well-being and professional growth of our team members, our offering include:

• Comprehensive Health and Wellness Coverage: Enjoy peace of mind with our extensive health insurance plans, which include medical, dental, and vision coverage.
• 401(k) with Company Match: Secure your financial future with our 401(k) plan, featuring a competitive company match to help you save for retirement.
• Flexible Spending Accounts (FSAs): Take advantage of FSAs to manage out-of-pocket healthcare and dependent care expenses efficiently.
• Time Off Policy: We believe in the importance of work-life balance and provide a generous time off policy, including paid vacation, holidays, and sick leave.
• Employee Assistance Program (EAP): Access confidential counseling and support services for personal and professional challenges.
• Team Building Activities: Engage in weekly challenges, weekly Wellness Walks, regular team-building activities, and quarterly company outings to foster a strong sense of community.

Job Type: Full-time , Exempt

Compensation: $120,000 - $140,000

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements, or working conditions associated with the job. While this is intended to accurately reflect the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Sunco Lighting Inc. provides equal employment opportunities to all employees and applicants for employment and complies with Ban the Box laws, which prohibit us from inquiring about an applicant's criminal history until after a conditional job offer has been made. We also prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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