Senior Paid Media Manager

The Senior Paid Media Manager is a hands-on delivery lead across Paid Search and Paid Social, responsible for campaign performance and the quality of media execution across their portfolio and team.

Working closely with the client team, you will translate client strategy and objectives into effective media plans, campaign builds and ongoing optimisation across Google Ads, Microsoft Ads, Meta, TikTok, Reddit, Snapchat and Pinterest. You will also collaborate with the SEO team to align paid and organic search.

You will take a hands-on role in day-to-day campaign setup, optimisation and reporting, while coaching Paid Media Managers and Executives and reviewing the quality of their output. You will also provide senior support on complex builds, troubleshooting and performance challenges. Strong budget management, QA and consistent delivery processes are central to the role.

Working with the Head of Media Strategy and other Senior Managers, you will help improve how the team delivers media, embed best practice and apply new tools and platform developments where they improve quality, efficiency or performance.

Responsibilities

Campaign Delivery, Planning & Optimisation

• Lead end-to-end Paid Search and Paid Social campaign delivery, ensuring campaigns are planned, built, launched and optimised accurately and on time.
• Work with the Account Director to translate client strategy into channel plans, campaign structures, targeting and testing approaches aligned with agreed KPIs and budgets.
• Take responsibility for ongoing campaign performance, ensuring the team acts on data quickly and effectively to improve results.
• Regularly review account setup and performance, identifying delivery issues and optimisation opportunities and following through on the actions needed.
• Use audience, keyword, creative and competitor analysis to inform planning, testing and optimisation across the funnel.
• Collaborate with SEO to align paid and organic search through shared insights, testing and measurement.
• Turn platform and third-party data into clear insights and practical recommendations for campaign improvements.
• Build relationships with platform partners such as Google and Meta, using their expertise, support and testing opportunities to improve campaign performance and resolve delivery or technical issues.
• Stay ahead of platform developments and share relevant opportunities and learning across the team.

Media Delivery & Operational Excellence

• Manage budgets across your portfolio, maintaining accurate pacing against agreed media plans and ensuring forecasts, budget changes and billing information are kept up to date.
• Set and uphold best-practice standards for account structure, campaign setup, naming, tracking, measurement, optimisation and QA, ensuring they are consistently followed across the team.
• Embed robust pre-launch QA, second-person reviews and post-launch delivery checks, including checks on targeting, creative, tracking, budgets and spend limits.
• Ensure regular pacing and delivery checks are completed, with risks and issues flagged promptly to the Account Director and relevant team members and followed through to resolution.
• Conduct regular account audits and work reviews, ensuring agreed media plans and subsequent changes are accurately reflected in platform execution.
• Improve paid media processes, documentation and ways of working, helping the team adopt tools, automation and AI where they improve delivery, with appropriate checks on quality and accuracy.
• Work with other Senior Managers to embed consistent standards and implement improvements agreed with the Head of Media Strategy

Client Relationship Management

• Act as the senior Paid Media point of contact across your accounts, providing confidence in campaign delivery, performance and optimisation.
• Lead paid media reporting and presentations, clearly explaining results and turning performance insights into clear strategic and tactical recommendations.
• Work closely with the Account Director and the wider client team, providing media expertise and recommendations that inform broader client strategy and planning.
• Keep clients and the wider team informed of campaign progress, performance and recommended actions, communicating proactively when changes or issues need attention.
• Support new business pitches with practical Paid Search and Paid Social expertise, including media planning and campaign recommendations.

People Management & Team Development

• Line manage junior members of the Paid Media team, ensuring workloads and priorities are well managed and campaigns are delivered accurately, efficiently and to a consistently high standard.
• Review work regularly and provide hands-on guidance across campaign setup, optimisation, troubleshooting and reporting.
• Run regular 1:1s, provide constructive feedback and support individual development plans.
• Coach and train the team across Paid Search and Paid Social, sharing practical learning from account reviews, platform developments and media partners.
• Role-model strong delivery, attention to detail, clear communication and a collaborative team culture.

Requirements

As part of our dynamic team, you’ll need to demonstrate the following:

• 5+ years of Paid Search and Paid Social experience; agency experience desirable.
• Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads.
• Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest.
• Proven experience line managing, coaching and upskilling Paid Media professionals across search and social.
• Experience establishing consistent best-practice and quality-assurance standards across a team.
• Strong hands-on skills in campaign planning, setup, optimisation, troubleshooting, reporting and performance analysis across the funnel, including GA4.
• Strong communicator, confident leading client conversations, presentations and cross-team initiatives.
• Able to improve scalable delivery through new tools, systems, automation and AI.
• Understanding of how Paid Search and SEO work together to deliver a total search strategy.
• Organised, proactive and collaborative, with the confidence to engage media partners such as Google and Meta.

Benefits

• 25-day holiday allowance excluding Bank Holidays and one extra day’s holiday accrued for the first three years of service
• Competitive salary
• 3pm finish on a Friday - subject to business requirements
• Enhanced family-friendly and personal leave
• Health cash plan
• Employee assistance programme
• Hybrid working and working from home equipment allowance
• Occasional free tickets to live events
• Structured personal development, a customised training programme and opportunities to attend industry conferences
• Opportunities to help further shape the business culture and agency benefits.

Location

Our offices are based on the Strand, minutes walk from both Temple and Holborn stations in central London. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.

About Us

SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York. We connect people to the experiences they love through designing and delivering cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce. Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience. We prioritise our people and are committed to fostering an exceptional work environment and positive company culture. Together, we’ve shaped a company that consistently breaks the mould and strives for excellence. Today, SINE Digital stands as a collective of fun, passionate, and curious disruptors dedicated to making a mark on the brands and people we work with every day.