Senior Paid Media Manager
Hubbard Broadcasting · Cincinnati, Ohio, United States ·
- Seniority
- Senior
- Category
- Marketing
- Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
- Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
- Works directly with sales and strategy teams in production of digital campaigns.
- May work directly with the client to obtain assets needed to produce digital marketing campaigns.
- Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
- Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
- Direct liaison between digital vendors and 2060 Digital.
- Familiar with a variety of agency concepts, practices, and procedures.
- Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
- Act as a Subject Matter Expert on assigned platforms and tactics.
- Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
- Assist with facilitating and/or leading regular meetings to discuss clients, digital news, trends, etc.
- Maintain accuracy with regular updates to internal team documentation and various processes including but not limited to setup guides, QA Checklists, reporting deliverables, and product information sheets.
- Provide onboarding and internal training support for subject matter, including scheduling training sessions, preparing materials, and presenting to internal team members both in-person and virtually.
- Ability to become certified and/or complete additional required courses based on subject matter expertise.
- Other duties as assigned.