Senior Meta Media Buyer

We're a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands.

We work with disruptive brands, and big budgets, and make crazy ideas come to life!

Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

Alongside our team of 180+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, we need a Senior Meta Media Buyer with a seasoned history of buying ads across a large portfolio of clients and work alongside an amazing team.

REQUIREMENTS:

• 3+ years of experience using/building tools and AI applications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field (optional).

• Advanced certifications in relevant advertising platforms (e.g.,Meta Blueprint, advanced analytics certifications) are a plus.

• Extensive experience using AI tools such as Chat GPT, Midjourney, etc

• Proven track record of success in managing and optimizing large-scale digital advertising campaigns.

• Extensive experience with associated advertising platforms (e.g., Meta Ads Manager, Google Ads, Amazon Ads, TikTok, programmatic platforms).

• Advanced proficiency in data analysis and reporting, with the ability to translate data into actionable insights.

• Strong understanding of attribution modeling and campaign measurement.

• Experience with A/B testing and campaign experimentation.

• Expertise in budget management and forecasting.

• Experience with advanced reporting and presenting data to stakeholders.

• Experience with training and mentoring junior team members.

ESSENTIAL QUALITIES:

• Uses AI to enhance their effectiveness

• Strategic thinking and problem-solving skills.

• Strong communication and collaboration skills.

• Ability to work independently and manage multiple projects simultaneously.

• A results-driven and data-oriented mindset.

• Ability to adapt to rapidly changing digital marketing landscapes.

• Ability to see the big picture and to align media buying strategy to larger business goals.

• Strong attention to detail.

• Excellent organizational and time-management skills.

• Ability to learn quickly and adapt to new technologies.

• A proactive and problem-solving attitude.

• Ability to work in a fast-paced environment.

THE DAY-TO-DAY:

• Achieve/exceed target KPIs (ex. ROAS, CPA) across all managed campaigns.

• Effectively build, optimize, and manage campaigns & associated budgets to maximize performance while staying within defined spending limits.

• Support the implementation of new tools and processes to improve output and allow buyers to take on more accounts at an efficient rate

• Master Meta media buying platforms and identify innovative strategies to enhance campaign performance while echoing these efficiencies to the department.

• Provide accurate and insightful campaign analysis, translating data from campaigns, website, and funnels into actionable next steps for optimization.

• Ensure all media buyers are supported and work to build new processes and tools to increase department efficiency

• Ensure clear and effective communication with clients or internal stakeholders regarding campaign performance and strategy.

• Ensure all media buying activities adhere to platform & agency policies as well as industry regulations.

ABOUT THE POSITION

The Senior Meta Media Buyer role serves as a foundational position within the Socials team, directly supporting the execution of targeted advertising campaigns across Facebook, Instagram, and other Meta-related properties while supporting the growth and efficiency within the Meta department.

This role contributes to achieving client goals by efficiently implementing campaign strategies, optimizing ad performance, applying new tools, and ultimately driving measurable results on Pilothouse’s largest clients.

This position provides the critical, hands-on support needed to translate strategic plans into effective, platform-specific actions at the highest level.

ABOUT PILOTHOUSE

We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.

Team culture is everything at Pilothouse. We have regular check-ins to discuss industry trends and new opportunities. You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

APPLICATION INSTRUCTIONS - friendly hint - don't miss this part ; )

Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position.

Feel free to include an example of some of the awesome things you've done that make you stand out.

We appreciate your time and thank all applicants for their interest, but we will only be responding to shortlisted applicants.

COMPENSATION

$60,000 - $90,000 CAD OTE, including performance incentives and base

BENEFITS

Perks for our online team members:

• Benefits package through GroupSource after completion of the 3-month probationary period

• Fun virtual events - we host company events to focus on fun and growth

• Casual dress

• Work from home

• Flexible work schedule

Perks for if you’re ever in town:

• Commuter-friendly - we have bike storage inside our office

• Dog friendly

• Beer on tap - cold, local beer waiting for you