Senior Media and Public Relations Lead
DriveWealth · Office - NYC ·
- Work mode
- Hybrid
- Seniority
- Lead
- Employment
- Full time
- Category
- Marketing
- Experience
- 10+ years
About Us
DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options.
There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing!
About the Role
As DriveWealth enters its next exciting chapter of growth, we're looking for a creative, forward-thinking Media and PR Lead to help shape our story! In this role, you'll be the driving force behind elevating our global brand visibility and taking our public image to new heights. You'll build strong media connections across top-tier international and U.S. outlets, spearhead engaging narratives around financial tech and market innovation, and connect deeply with our audiences to drive long-term impact and growth.
What You’ll Do
- Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
- Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
- Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.
- Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments
- Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.
- Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.
- Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.
- Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.
- Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation.
- Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.
- Collaborate with DriveWealth stakeholders and internal communications and social media leads to ensure alignment across corporate, executive, and product narratives.
- Provide international PR support for product launches, partner announcements, and regional initiatives.
- Track performance and deliver monthly analytics reports with actionable insights.
- Leverage AI-enabled tools and platforms to enhance media monitoring, content development, workflow efficiency, and measurement
You Bring
- 10+ years of experience in public relations, corporate communications, media relations, preferably within financial services, fintech, technology, or a highly regulated industry
- Established relationships with top-tier financial, business, technology, fintech media with a demonstrated ability to secure meaningful media coverage
- Proven experience developing and executing integrated PR communication strategies aligned with business objectives
- Demonstrated ability to counsel senior executives and serve as a trusted communications advisor
- Exceptional written and verbal skills, with ability to translate complex financial, technical, and business concepts into compelling, accessible narratives
- Demonstrated experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities
- Experience developing and executing proactive PR campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation
- Strategic thinker with strong business judgement, sounds editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence
- Familiarity with social media, digital communications, media monitoring, and AI-enabled tools to support content development, communications planning, and performance measurement
- Experience managing external PR agencies, consultants, and other communications partners
- Strong understanding of how regulatory developments, market trends, and industry events influence corporate reputation and media narratives
- FINRA Series 24 license is a plus, but not required
Location
This role is open to candidates in the following locations: New York City, NY - Hybrid
- This role is expected to come into the office on a cadence set by the Hiring Manager/Team.
- If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations.
- Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time.
Pay Range: $170,000 – $190,000 USD
Working at DriveWealth
We do our best work when we're in the same room. To maintain the speed our partners expect, our New York, Chicago, and Lithuania teams work in office on a hybrid schedule. We've found that being physically side-by-side is the only way to solve complex problems in real-time and stay truly accountable to the products we ship. When you're here, you're working directly with the people making the decisions.
To support that work, we provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.
Work Authorization
Applicants must possess the legal right to work in the country where the position is located at the time of application. DriveWealth requires all employees to provide original documentation verifying their work authorization on or before their first day of employment.
For US-based roles: Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship. DriveWealth does not provide visa sponsorship or support for employment authorization, including transfers, at this time. Offers of employment are strictly contingent upon an individual’s ability to secure and maintain the legal right to work at the Company.
How We Think About AI
We leverage AI to work smarter and move faster. We seek AI-curious talent who are proactive about using emerging tools to increase signal quality, reduce friction, and improve outcomes to deliver products faster, provide better service to our partners, and to streamline processes. Your ability to leverage our internal tools and technology to drive results is as important to us as your core domain expertise.
Compensation
Pay is generally based on the level, complexity, responsibility, location, and job duties/requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a recruiter about our compensation philosophy and other available benefits. This role is eligible for base, bonus, equity, 401(k) match, and heavily subsidized benefits and perks.
Equal Employment Opportunity
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply.
Agency Disclaimer
DriveWealth does not accept agency resumes. Do not forward resumes to our jobs alias, employees, or any other organization location. DriveWealth is not responsible for any fees related to unsolicited resumes.