Senior Marketing Specialist I - SEO Architect at thenielsencompany – Mumbai | Jobyssey

Nielsen is looking for a Senior Marketing, SEO to lead the organic search and content strategy efforts on Nielsen.com. Operating at the intersection of technical search and creative storytelling, you will be the primary driver of our organic growth engine. Reporting to the Director, Website Strategy, you will be responsible for defining the technical requirements for discoverability and scaling a content strategy that succeeds in the age of LLM-driven search (AIO) and traditional search engine algorithms. You will serve as a strategic partner to Creative, Tech, and Demand Gen teams to ensure our insights are not only discoverable but authoritative. We need someone who is hands-on, aggressive in testing, and laser-focused on growth. If you possess a high degree of strategic vision, technical SEO fluency, and thrive in an environment defined by rapid iteration and data-backed decision-making, this role is for you.

***Responsibilities

Strategic SEO & Content Planning

Develop and own the overarching SEO and content strategy for Nielsen.com and owned digital sites in collaboration with the Director of Web Strategy.
Develop a roadmap and drive execution of SEO initiatives to meet aggressive business goals for organic growth.
Apply a metrics-driven approach to help inform content creation, generate insights, and make data-driven decisions to optimize performance.
Collaborate with the Creative and Content Teams to produce new and revise existing content in creative, attention-grabbing ways that satisfy both human intent and LLM-driven search preferences.

Technical SEO & Discoverability

Define the technical SEO workstream across all site properties, partnering with Web Ops Team, Developers and Data Science to highlight business needs for enhancements.
Architect search-friendly information structures that support digital journeys and aid users in accomplishing goals intuitively.
Serve as the technical lead for site architecture, schema markup, and performance optimization in our CMS environments (WordPress VIP and Webflow).
Serve as the primary admin and power-user for enterprise SEO tools (BrightEdge).

Cross-Functional Operations & Execution

Work cross-functionally to streamline content workflows, increasing efficiency, effectiveness, and scalability.
Coordinate with the Paid Media team to align keyword research and implement holistic SEM strategies.
Partner with channel teams (Social, Email) to leverage existing audience touchpoints to power organic efforts.
Work with international teams to provide keyword research and guidance across multiple global markets and languages.
Conduct content audits and gap analysis, providing SEO training to content contributors on tagging and keyword strategy.

***Who You Are

The SEO Architect: You don't just optimize for algorithms; you design content ecosystems that thrive in the era of Generative AI. You understand the shift from traditional keyword search to LLM-driven discovery.
The Growth-Obsessed Strategist: You are relentless in setting and hitting aggressive growth targets. You view SEO as a product and are constantly testing, iterating, and optimizing for conversion.
The Technical Partner: You bridge the gap between "search intent" and "technical implementation." You speak the language of developers and can translate complex technical SEO requirements into actionable tasks for web teams.
Data-Driven Storyteller: You use data to identify the "Why" and "How," then translate those insights into creative, highly effective content that captures demand.

7+ years of experience in SEO, content strategy, and digital marketing. Experience working with agencies and matrixed internal cross-functional relationships is a must.
Proven expertise in enterprise SEO tools, specifically BrightEdge, SEMrush, Screaming Frog.
Deep experience working within modern CMS platforms like WordPress VIP and Webflow.
Strong ability to translate complicated technical concepts (schema, site structure, indexing) into intuitive web user experiences.
Experience in complex product verticals, specifically within SaaS or data technology companies.
Strong working knowledge of AI tools and their application to SEO (e.g., prompt engineering for content, AIO strategies, and automated insight generation).
A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative and technical decisions.
Exceptional soft skills to navigate and influence a heavy cross-functional work environment.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @ address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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