Senior Marketing Manager, North Asia

Primary Responsibilities/Duties

• Develop a Go-to-Market Strategy and process, leveraging in-depth knowledge of target markets and methods for introducing the product into each market.
• Serve as a key influencer in devising and auditing business strategies; be proficient in discussing and analyzing business status, demand drivers, and the competitive landscape, including forecasting, progress tracking, and reporting to stakeholders.
• Analyze market trends, customer requirements, and the competitive landscape. Identify opportunities to enhance customer and business value through the marketing mix.
• Outline product positioning that clearly articulates the target customers, value proposition, and value networks, linking each feature to a customer-centric benefit.
• Track and analyze marketing campaign performance metrics, KPIs, and ROI.
• Manage pricing, customer communications, and revenue forecasts/inventory.
• Manage the marketing plan and budget to ensure the completion of project deliverables.
• Support sales engineers and channel partners by providing them with sales tools (product training, product presentations, best practices case studies, and demonstrations) to generate leads.
• Identify risks associated with new product lines or sales channels and develop relevant improvement plans (Kaizen) based on the Fortive Business System (FBS).
• Manage seminars, trade shows, company-sponsored events, and promotions.

Qualification

• 10+ years’ experience in industrial sectors. Technical knowledge is preferred.
• 5+ years’ marketing management experience. (Experience of leading a marketing team is desired)
• Having good communication skills and being fluent in English.
• Proven ability to recognize, motivate and develop team members.
• An individual who has a strong sale-oriented personality, with good capabilities to involve in a cross - cultural team in the sales work and highly competitive spirit.
• A highly adaptable, intuitive, customer-focused, self-motivated, good planner and a team player, having precision and accuracy in work, working effectively with a cross-function team
• Being creative and open-minded to new ways and new ideas.
• Experience in managing multiple stakeholders and resolving conflicts within teams
• Able to work under pressure, accept 50% business trips

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].