Senior Marketing Manager, Growth

Own web optimization and A/B testing on webflow.com in partnership with the demand-gen team. Run a structured experimentation program from hypothesis to statistically valid result. Own the web-side execution of Answer Engine Optimization in partnership with the AEO lead. Run webflow.com as a living website that continuously evolves through page builds, design QA, performance improvements, and iteration velocity. Build and ship landing pages and site experiences end-to-end in-platform. Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline. Support campaign orchestration across the web as a channel by wiring site behavior signals into cross-channel plays. Partner with Demand Gen, Partner Marketing, Product Marketing, and the broader Revenue org. Apply AI to production growth workflows to improve content, routing, personalization, and optimization.

Responsibilities

• Own web optimization and A/B testing on webflow.com
• Run a structured experimentation program from hypothesis to statistically valid result
• Own the web-side execution of Answer Engine Optimization
• Run webflow.com as a living website with continuous development
• Build and ship landing pages and site experiences end-to-end in-platform
• Turn webflow.com into an account-level pipeline engine
• Instrument event tracking, funnel analytics, and attribution
• Support campaign orchestration across the web as a channel
• Drive opportunities for Sales as the north star
• Partner with Demand Gen, Partner Marketing, PMM, and the broader Revenue org
• Own and optimize a high-traffic B2B SaaS marketing website as a product
• Lead a mature experimentation program
• Implement technical SEO and Answer Engine Optimization
• Leverage marketing analytics to drive business outcomes
• Apply AI to production growth workflows

Requirements

• BA/BS degree or equivalent experience

Benefits

• Equity (RSUs) for every permanent employee
• Comprehensive medical, dental, and vision plans for full-time employees and dependents
• 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
• Flexible vacation, paid holidays, and a sabbatical program
• Access to mental health resources, therapy, and coaching
• 401(k) with 100% employer match up to $6,000 per year in the U.S. and support for retirement savings globally
• Monthly localized stipends for work and wellness expenses
• Annual WIN bonus program for eligible full-time permanent non-commission employees