Senior Marketing Manager - France

What you get to do in this role:

• Own the full pipeline lifecycle : spot high-potential deals, track them through every stage, diagnose what's stalled, and unlock them. You'll work directly with sales leaders using data to spot patterns, predict what moves deals forward, and measure exactly what lifts pipeline velocity.

• Build executive engagement strategies that open doors with top accounts. You'll identify the non-IT buyers who matter, develop the positioning and narratives that move them, and run the campaigns that shift perception and accelerate deals to close.

• Shape how France owns public sector. You'll build the vertical strategy, create the use-case narratives that resonate with government buyers, and position your solutions to compete and win in that segment.

• Design programs that actually move pipeline: account-based campaigns, executive roundtables, industry events, nurture sequences. Everything is measured against stage progression and coverage targets, not vanity metrics.

• Keep your marketing reporting sharp so everyone has real-time visibility into pipeline health.

To be successful in this role you have:

• An experienced B2B software marketing professional, accustomed to working in dynamic and constantly evolving environments. Flexible and resilient in the face of change, this person is not afraid to roll up their sleeves and get involved in the details, while also being able to confidently influence and contribute in leadership-level discussions.

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools,, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• 12+ years of marketing experience.Data-driven, analytical, and results-oriented.

• Strong storytelling capabilities with extensive collaboration across Sales and Field Marketing teams.

• Experience in program management (exec, vertical,…), lead generation and B2B Marketing

• Experience working in a metrics-driven environment, with understanding of marketing to sales funnel, business intelligence, and lead management processes.

• A passion for data and analysis, with a curiosity to get to the root of a problem and solve it.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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