Senior Marketing Manager - Enterprise

You will play a pivotal role in defining Ledger's Enterprise strategy, spearheading high-value institutional adoption, and establishing Ledger as the definitive thought leader in the digital asset space. You'll partner closely with senior leadership to solidify Ledger Enterprise as the world's most secure institutional platform and trading tool for critical digital assets and Web3. You'll act as a social and intellectual face for the business, shaping industry conversations and building a network of institutional influencers. You'll integrate AI tooling into your marketing stack to accelerate content creation, data analysis, and workflow efficiency, and you'll build and lead a high-performing, agile team. You'll stay ahead of industry trends and regulatory shifts, and collaborate with Sales and Product teams on pricing and competitive research to optimize positioning and revenue.

Responsibilities

• Partner with the EVP of Communications and Marketing and the EVP of Enterprise Revenue to solidify Ledger Enterprise as the world's most secure institutional platform and trading tool
• Architect and execute a global marketing strategy that combines lead generation with high-value institutional adoption
• Act as a social and intellectual face for the business, shaping industry conversations and building a network of institutional influencers
• Integrate AI tooling into the marketing stack to accelerate content creation, data analysis, and workflow efficiency
• Structure and manage a high-performing, agile team
• Stay ahead of industry trends, regulatory shifts, and emerging technologies and apply insights to pivot strategies
• Collaborate with Sales and Product teams on price testing and competitive research to optimize positioning and maximize revenue
• Serve as a partner to the team and peers, fostering a culture of continuous learning

Requirements

• Robust experience in Enterprise product marketing within the financial services industry with a visible track record of social engagement and thought leadership
• A get-it-done attitude with the grit to navigate institutional digital asset landscapes and emerging markets
• Early adopter of AI tools with demonstrated ability to use them to work faster and smarter
• Strong understanding of the financial industry and institutional asset management; familiarity with cryptocurrency markets is a bonus
• Exceptional presentation skills with ability to articulate complex technical concepts to C-suite institutional stakeholders
• Strong analytical skills with ability to turn raw data into a compelling growth story
• Passion for scaling an Enterprise business and leading in a fast-paced environment
• Demonstrated ability to lead cross-functional teams and mentor direct reports through periods of rapid change
• Experience working in a remote or distributed team environment is a plus

Benefits

• Hybrid policy allowing work from home up to 3 times per week
• Health and Life Insurance
• Opportunity to become a shareholder in Ledger
• Commuter allowance
• Learning & Development training solutions