Senior Marketing Executive (CRM, Global Retention)
HR Plus (Talent) Limited · Hong Kong, Hong Kong SAR, Hong Kong ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 5+ years
automationchurn-preventioncrmecommercefintechlifecycle-marketingmarketing-automationprogram-management
Our client is looking for a Senior Marketing Executive, CRM, Global Retention, Loyalty to join their expanding team in Hong Kong.
Job Responsibilities
- Design, implement, and optimize global client retention and loyalty programs across the lifecycle, focusing on active user growth, churn prevention, and win-back strategies.
- Manage end-to-end omni-channel campaign delivery by coordinating with CRM operations, creative, and content teams.
- Monitor key performance indicators (KPIs) related to retention, lifetime value (LTV), and campaign ROI, generating data-driven insights for management review.
- Conduct ongoing competitor benchmarking and market analysis to refine retention toolkits.
- Collaborate with regional marketing teams to ensure global toolkits are successfully localized and implemented.
Job Requirements
- Bachelor's degree in Marketing, e-Commerce, Business Administration, or a related field.
- 5 years of solid experience in CRM, lifecycle marketing, or loyalty program management. Candidates with less experience may be considered for the Marketing Executive title.
- Exposure to FinTech, financial services, or online trading platforms is highly preferred.
- Solid technical knowledge of marketing automation tools and MarTech platforms.
- Strong analytical mindset with the ability to interpret complex data sets into commercial strategies.
- Excellent command of both English and Chinese (including Mandarin).