Senior Marketing Data Analyst
ig · City of London - United Kingdom ·
- Work mode
- Hybrid
- Seniority
- Senior
- Category
- Data analytics
Job Title
Senior Marketing Data AnalystJob Description
So, who are we?
IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
Your role in the Team’s Success
Analyse marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG's marketing initiatives.
You will collaborate closely with product managers, engineers, and cross-functional teams to provide insights that can make significant commercial impact and be the go-to person for all things data and performance.
You’ll have the opportunity to be a part of an exciting growing community of analysts and like-minded individuals in IG that are united by a drive to innovate and shape what’s next.
What you’ll do
Analyse marketing campaign performance across digital channels
Provide insights on customer acquisition, LTV, attribution, engagement, and retention
Support segmentation and targeting strategies with data analysis
Collaborate with marketing teams to optimise campaign performance
Build automated data pipelines and dashboards to minimise repetitive tasks and allow data self service
Be the POC for all data related questions on Marketing and have full ownership of the domain area
What you’ll need for this role
Experience in marketing analytics, with a track record of owning analytics strategy end-to-end
Proven ownership of experimentation and measurement frameworks, designing A/B testing programmes, building attribution models, and defining the KPIs the business is measured against
Track record of advising senior/exec stakeholders, using data to shape marketing strategy and able to challenge assumptions and influence direction, not just present findings
Experience working autonomously in fast-paced environments, comfortable prioritising without heavy oversight
Strong visualisation skills with experience building self-serve dashboards/reporting used across the business, not just one-off charts
Confident with SQL and hands-on experience contributing to modifying and maintaining data pipelines
Nice to haves :
Experience utilising marketing analytics tools like : GA, Braze, Appsflyer
Experience using tools like DBT
How we work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
Lead and Inspire: Drives trust, alignment, and enthusiasm
Think Big: Focus on the problems that most impact commercial outcomes
Champion the client: Understand and prioritise client's needs
Deliver at pace: Push for fast, sustainable growth;
Raise the bar: Take ownership, be accountable and share feedback
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Competitive salary
Flexible Benefits Package on top of your salary (12%)
Private medical cover for you and your family
Life insurance
Contribution to gym memberships
25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
The option to buy or sell holiday days.
Unlimited access to the LinkedIn Learning Platform
A comprehensive global and local onboarding process
Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
Option to participate and create ESG initiatives based on IG Brighter Future Fund
Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
Learn more about the Perks here!
Join us for this exciting journey. Apply now!
Number of openings
1