Senior Marketing Data Analyst at HR factory – Vilnius | Jobyssey

Our client is one of the leading peer-to-peer (P2P) lending and crowdfunding platforms in Lithuania, connecting people who want to borrow for personal needs or business purposes with investors looking to put their money to work and earn returns. We are the No. 1 peer-to-peer lending platform by the total value of loans issued in 2025.

Customer trust and company's growth are driven by a team of more than 70 professionals, where we value respect, openness, and clear goals. As we continue to grow, we are strengthening our marketing team and looking for someone who will help us make data-driven decisions and maximize marketing potential.

What You’ll Do

Transform marketing data into insights that enable precise decisions on investment allocation and growth direction. Hybrid role: Data + Performance + Strategy + Attribution

Analyze the performance of marketing channels (Google Ads, Meta, ATL/BTL, web, CRM)
Provide insights and recommendations that directly influence budget allocation and campaign direction
Build dashboards and reports that are actually used for decision-making
Develop and improve marketing measurement and attribution logic (tracking, UTM structure, data architecture)
Integrate different data sources into a unified analytical model
Work with GA4, Power BI, HubSpot (or similar tools)
Initiate hypotheses and contribute to testing (A/B tests, campaign optimization)
Help answer key business questions:

- Where should we invest more?

- Where are we wasting budget?

- What actually drives value?

Requirements

3+ years of experience in marketing or performance data analysis
Ability to turn data into clear decisions and business recommendations
Experience with GA4 and BI tools, as well as CRM systems
Understanding of attribution, funnel analysis, and marketing performance measurement
Ability to work with multiple data sources and structure them effectively
Strong logical thinking and ability to structure information clearly
Curiosity and willingness to ask questions (even uncomfortable ones 🙂)
Goal-oriented mindset and approach

Nice to have

Experience in fintech, e-commerce, or SaaS
Basic knowledge of SQL, Python, or R
Experience with experimentation (A/B testing)
Knowledge of data visualization best practices
Familiarity with AI tools

Benefits

The opportunity to work remotely or in a hybrid model (based on your preference), health insurance, and many additional benefits through the MELP platform

Opportunities for growth. We are a curious, ambitious, and fast-growing organization where you’ll be able to learn and develop

As results grow, so do rewards, new opportunities, and experiences

We value work-life balance. We believe that great results come from people who are well-rested and in a positive mindset!

Salary 4,000 - 4,500€ gross/month + performance-based annual bonus.

Explore more jobs