Senior Marketing & Communication Executive
Nathan HR Human Resources · Dubai, United Arab Emirates ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 5+ years
Senior Marketing & Communications Executive
Location: Dubai, UAE
Industry: B2B Marketplace – Electrical & Building Construction Materials
Website: Traderz - B2B Industrial & Electrical Supplies Marketplace | UAE & Dubai Trading Platform
About the Role
Our client is seeking a creative and commercially driven Senior Marketing & Communications Executive to lead integrated marketing, communications, PR, and branding initiatives. The role focuses on enhancing brand visibility, driving customer engagement, supporting lead generation, and positioning the company as a thought leader within the construction and building materials industry.
Key Responsibilities
- Plan and execute integrated marketing campaigns across digital and offline channels.
- Develop content for websites, social media, email campaigns, newsletters, case studies, and sales collateral.
- Manage digital marketing, LinkedIn campaigns, SEO initiatives, and campaign performance.
- Build and maintain relationships with media, journalists, and PR agencies to secure press coverage and executive profiling opportunities.
- Organize supplier events, product launches, networking forums, webinars, and industry exhibitions.
- Create thought leadership content, executive profiles, and LinkedIn articles.
- Support sales teams with presentations, product sheets, and communication materials.
- Track campaign performance and prepare marketing reports.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
- 5–7 years of experience in Marketing Communications, PR, Corporate Communications, Digital Marketing, or Event Management.
- Experience in B2B industries such as Construction, Building Materials, Electrical, Industrial Distribution, Trading, E-commerce, or B2B Marketplace is preferred.
- Strong content writing, stakeholder management, event management, and communication skills.
- Experience with LinkedIn marketing, Google Analytics, SEO, CRM platforms, Canva/Adobe Creative Suite, and Microsoft Office.
- Existing UAE/GCC media network and Arabic language skills are an advantage.
Key Success Metrics
- Increased brand awareness and customer engagement.
- Improved lead generation and campaign performance.
- Enhanced PR coverage and media visibility.
- Successful execution of marketing events and thought leadership initiatives.