Senior Marketing Campaign Manager, Federal
horizon3ai · Washington, DC ·
- Work mode
- Hybrid
- Seniority
- Senior
- Employment
- Full time
- Category
- Marketing
- Experience
- 6+ years
horizon3ai · Washington, DC ·
Get to Know Us
Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.
We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.
We are seeking a Sr. Campaigns Manager, Federal to own integrated campaigns for Horizon3's Federal and Public Sector business: civilian agencies, the DoD, the Defense Industrial Base, and SLED. You will build campaigns that fit how government buys, including budget cycles, procurement vehicles, compliance mandates, and partner-led sales, and hold them to the same pipeline ROI standard as the commercial business.
You will report to the Director, Marketing Campaigns & Operations and work in close partnership with Federal sales leadership, the Sr. Federal Field Marketing Manager, channel field marketing, Carahsoft, and Federal channel partners. Your job is to put Horizon3's strongest Federal proof points, including FedRAMP High authorization and NSA CAPT program participation, in front of the right agencies and programs in the right format.
This role requires someone who understands how the Federal government buys, how Defense Industrial Base suppliers operate, and how to design campaigns that work within procurement cycles and compliance constraints.
Federal Campaign Strategy and Planning
Own the Federal campaign plan, aligned to the Federal fiscal year, agency budget and procurement cycles, and Federal sales territory priorities.
Segment the market across civilian agencies, DoD, DIB suppliers, and SLED, and build target agency and account lists with Federal sales leadership.
Map buying groups for priority agencies and programs, including security and IT leadership, program offices, and the partners and integrators who influence the buy.
Write campaign briefs with mandate-driven themes that matter to each segment: CISA KEV rapid response, CMMC compliance for the DIB, FedRAMP, and continuous security validation at scale.
Campaign Execution
Build and run multi-channel Federal campaigns across email and nurture, paid and contact-level advertising, webinars, content, and Federal media and associations.
Run agency-level and program-level campaign plays with coordinated SDR and partner seller outreach, designed within Federal gift and ethics rules.
Coordinate with the Sr. Federal Field Marketing Manager so campaigns surround field programs before and after, rather than running beside them.
Partner with product marketing on Federal messaging and content, including compliance mapping, capability briefs, and public sector proof points.
Partner and Channel Campaigns
Work with channel field marketing, Carahsoft, and Federal resellers and systems integrators on partner-led demand generation, joint webinars, and co-branded campaigns.
Manage partner campaign funds as an investment with an expected pipeline return.
Sales Alignment and Measurement
Serve as the campaigns partner to Federal sales leadership, with a shared view of target agencies, engagement signals, and next actions.
Define Federal campaign KPIs that account for long sales cycles: agency engagement, meetings booked, pipeline sourced and influenced, CPO, and stage progression.
Work with marketing operations so Federal campaign activity is attributed correctly in Salesforce.
Report results to demand generation and Federal sales leadership with clear recommendations on what to scale and what to cut.
Mentor other marketers on the Federal buyer. This role has no direct reports.
6+ years of B2B campaign, demand generation, or ABM experience, with meaningful time marketing to the Federal or Public Sector market.
Demonstrated understanding of how the Federal government buys, including agency budget cycles, procurement constraints, compliance frameworks, and partner-led sales motions.
Experience running campaigns across at least two of the following segments: civilian agencies, DoD, Defense Industrial Base, or SLED.
Proven track record driving pipeline through Federal campaigns, with the data to back it up.
Experience working with Federal channel partners, distributors, and systems integrators on co-marketing programs.
Familiarity with Federal compliance frameworks relevant to cybersecurity, including FedRAMP, CMMC, FISMA, and CISA KEV, and the ability to turn them into campaign themes that resonate with agency and DIB audiences.
Strong command of Salesforce for campaign attribution and account-level pipeline tracking, and experience with marketing automation (Pardot, Marketo, or HubSpot).
Strong cross-functional collaboration skills across Federal sales, channel, SDR teams, field marketing, and product marketing.
Experience in cybersecurity, DevSecOps, or adjacent B2B security markets with a Federal focus.
Familiarity with Carahsoft and the broader Federal distribution ecosystem.
Background in or direct exposure to the Defense Industrial Base.
Hands-on experience with ABM and intent tools such as ZoomInfo, Influ2, and Reachdesk or Sendoso in support of Federal account coverage.
Based in the Washington D.C. metro area.
This role requires up to 25% travel for Federal sales alignment, partner planning, key industry events, and internal offsites. Travel will be concentrated in the Washington D.C. metro area. Job-related travel expenses are reviewed and must be approved by your manager.
Perks of Horizon3
Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
Compensation and Values
At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.
In accordance with various State’s transparency regulations, we provide the following salary range information for this position:
Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.
Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
You Belong Here
Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.
Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.
We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Application Note
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