Senior Marketing Automation Manager
SIX Group ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 5+ years
SIX drives the transformation of financial markets.
What sets us apart drives us ahead: between local roots and global relevance, we are a unique blend of tradition and future, of foundation and growth. We value bright minds and inspire them to grow with their ideas. Come and shape the future of finance with us.
Senior Marketing Automation Manager
Madrid | Up to 40% working from home possible | Reference 8067
Are you passionate about building marketing automation at an enterprise level and driving measurable business impact? Do you thrive in an international environment and enjoy shaping strategy, customer journeys, and data-driven decisions? Then join our international Digital team as Senior Marketing Automation Specialist.
In this role, you will own and further develop our business Marketing Automation strategy in Marketo, with a strong focus on generating Sales Qualified Leads (SQLs) and supporting sales opportunity creation. You will define and optimize lifecycle communications across email and other relevant channels.
You will act as the strategic driver behind targeting, segmentation, personalization, lifecycle design, attribution, and performance measurement. In doing so, you will define business requirements and work closely with IT, Data teams, and the Marketo Application Manager.
With your deep expertise in Marketing Automation, you will also steer and mentor a Junior Marketing Automation Manager.
We invest in the development of our experts and support you in continuously expanding your skills, both strategically and technically.
As a modern, innovative company at the intersection of technology and finance, SIX offers a wide range of opportunities to make a meaningful impact and fully leverage your potential.
We look forward to receiving your application in English.
What You Will Do
- Define and own the end-to-end business Marketing Automation strategy in Marketo, translating business objectives into clear automation use cases, roadmaps and success metrics, while aligning with platform capabilities.
- Define and optimize B2B email marketing and omnichannel engagement strategies, ensuring that nurturing, lifecycle communications, and automated journeys are relevant and aligned with business objectives across the customer journey.
- Design, implement, and optimize marketing automation frameworks (lead scoring, lead qualification, nurturing) and continuously improve targeting, segmentation, and personalization to drive Sales Qualified Leads (SQLs).
- Define and manage attribution models in Marketo, and contribute to holistic performance reporting by connecting Marketo data with Google Data Studio dashboards.
- Act as strategic owner and senior stakeholder interface for Marketing Automation, leading governance across internal teams (Compliance, Marketing, Sales, Tech, Data, IT) and external partners, while steering and and coaching one Junior Marketing Automation Manager.
What You Bring
- Bachelor’s or Master’s degree in Communication, Marketing, Media, Public Relations, or a comparable field.
- 5+ years of experience in Marketing Automation, with proven ownership of enterprise‑scale Marketo setups and the ability to define and drive marketing automation strategy beyond campaign execution.
- Strong experience in B2B email marketing, lifecycle communications and omnichannel campaign orchestration, including segmentation, personalization, testing, engagement optimization and email best practices.
- Deep expert knowledge of Marketo, including architecture, lead scoring and qualification models, lifecycle management, attribution, reporting, and governance, with a strong focus on SQL and sales opportunity generation.
- Analytical and attribution skills, including defining attribution models in Marketo and connecting Marketo data to Google Data Studio dashboards.
If you have any questions, check out our FAQ page or call Agnieszka Leputa at +48 538 562 645
For this vacancy we only accept direct applications.
Diversity is important to us. Therefore, we are looking to receiving applications regardless of any personal background.