Senior Manager, Talent Acquisition & Employer Branding

Just Born, Inc . is a family-owned candy manufacturer that has been creating joyful moments for generations. Founded in 1923 and headquartered in Bethlehem, Pennsylvania, we are proud to produce iconic brands like PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®. Our purpose is simple: to create joyful moments and build stronger communities . Guided by our highest ideals - to take care of each other, do the right thing, and give forward - we remain committed to our people, our consumers, our community, and the planet. Position Summary: The Senior Manager, Talent Acquisition Employer Branding leads Just Born's talent attraction strategy, overseeing recruitment, onboarding, employer branding, candidate experience, and early career talent programs. This role serves as a strategic advisor to business leaders on workforce needs, labor market trends, and talent acquisition strategies while maintaining hands-on responsibility for key recruiting initiatives. The Senior Manager leads the Recruitment Onboarding Specialist and manages the processes, partnerships, and programs that help attract, hire, and onboard exceptional talent. Location: Bethlehem, PA Work Model: Hybrid schedule, typically two in office per week. As our ways of working evolve, we commit to communicating any changes clearly and with ample notice. How You’ll Impact Results: Talent Attraction Recruitment Lead full-cycle recruitment efforts across corporate, commercial, manufacturing, and technical functions. Serve as a trusted advisor to hiring managers on workforce needs, talent availability, labor market trends, sourcing strategies, and recruiting best practices. Manage critical and leadership-level searches while providing direction and development to the Recruitment Onboarding Specialist. Develop proactive talent pipelines, talent mapping strategies, and early career talent sourcing strategies to support current and future hiring needs. Lead Just Born's Summer Internship Program and other early career trainee and Leadership Development talent initiatives. Leverage workforce planning data and recruiting metrics to identify trends, inform decision-making, and improve hiring outcomes. Drive continuous improvement of recruiting processes to enhance efficiency, consistency, and candidate quality. Maintain expertise in recruiting technologies, sourcing practices, and labor market trends. Employer Branding Candidate Experience Lead the development, implementation, and ongoing evolution of Just Born's Employer Value Proposition (EVP). Develop and execute employer branding strategies that strengthen Just Born's reputation as an employer of choice. Own talent-focused content strategy for the Just Born LinkedIn page and represent Talent Acquisition on the Social Media Content Strategy Team. Oversee the content, functionality, and optimization of the careers site. Measure and improve the candidate experience through feedback, analytics, and continuous improvement initiatives. Ensure employer brand messaging reflects Just Born's culture, values, and business objectives. Onboarding New Hire Experience Own and continuously enhance the onboarding experience for new associates. Maintain onboarding processes, communications, presentations, and supporting resources. Analyze onboarding feedback and new hire survey data to identify improvement opportunities. Provide oversight of onboarding standards and scheduling processes for Production Associates and Corporate/Business Associates. Partner with HR, hiring managers, and business leaders to support successful new hire integration. Talent Acquisition Operations Partnerships Own talent acquisition systems, tools, processes, and vendor relationships. Evaluate and implement process improvements that increase recruiting effectiveness, candidate experience, and operational efficiency. Manage relationships with recruitment agencies, colleges, universities, trade schools, CareerLink offices, workforce development organizations, and other community talent partners. Develop and manage talent acquisition budgets and vendor investments. Ensure compliance with applicable employment laws, regulations, and recruiting practices. Lead, coach, and develop the Recruitment Onboarding Specialist.