Senior Manager, Sales Development

Senior Manager, Sales Development

Location: Canada (Remote)

Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spend and save money. We’re looking for a talented and team-driven Senior Manager, Sales Development to join us on our journey.

ABOUT THE ROLE

Procurify is looking for a motivating and inspiring person who is passionate about leading growing sales professionals.

You are a person with a knack for leadership, developing talent, and building and refining processes and you’re motivated by helping our customers achieve the best version of themselves. You will be joining a team of high performers who excel at building relationships and crushing quotas.

Everyone at Procurify is a team player. This role will be responsible for managing performance, creating strategic plays/tactics, hiring and promoting talent, and driving funnel performance all the way to revenue. We’re seeking entrepreneurial people who are willing to challenge the status quo and contribute to larger strategic objectives.

This role will also play a part in how we continue to evolve as an AI-enhanced platform — whether through improving how work gets done, contributing to AI-enabled product experiences, or helping teams and customers operate more effectively using data and automation.

What you’ll be working on

• Lead and scale a high-performing BDR organization, driving strategic outbound pipeline generation while overseeing inbound lead management to ensure high-quality qualification and consistent conversion

• Set the long-term vision and strategic direction for the outbound function, aligning initiatives with broader revenue and go-to-market goals

• The BDR organization reports into Sales Leadership, and you will align closely with Account Executives and Sales Managers to build, refine, and execute strategic plays for building high-quality, conversion-ready pipeline

• Partner with Sales, Marketing, RevOps, and Product to develop integrated programs that drive consistent, high-quality lead generation and conversion

• Establish a data-driven performance culture by developing robust reporting, forecasting, and coaching systems

• Identify and implement new tools, processes, and workflows to optimize team efficiency and scalability

• Champion cross-functional collaboration and influence key strategic decisions across GTM teams

• Act as a leader-coach: mentor emerging managers, support career development, and foster a culture of continuous improvement

• Represent the voice of the outbound team to senior leadership, surfacing trends, challenges, and opportunities

• Own and refine the playbook for scaling teams, territories, and talent in a dynamic growth environment

• Help create a scalable path to promotion for top BDR’s progressing to SMB AE’s

KPI’s

Core Areas of Focus beyond quota achievement:

• Conversion Ratios: Meeting-to-opportunity conversion and pipeline revenue value.

• Speed to Lead: Monitoring and optimizing team SLA response times on incoming prospects.

• Dial Volume: Driving accountability around consistent daily team activities (calls, emails, connects).

• Forecast Accuracy: Managing weekly pipeline tracking and leveraging data/AI automation to predict revenue.

• Team Development: Conducting daily coaching on pitch/objection handling to drive continuous improvement on team goals.

Who we’re looking for

• 5+ years of progressive sales or business development experience, including 2+ years leading outbound BDR or SDR teams at scale

• Proven success leading teams to consistently hit or exceed pipeline and revenue quotas, with a track record of driving year-over-year metric improvements

• Strategic mindset with a strong operational background — able to translate high-level goals into executable roadmaps

• Deep understanding of outbound sales motions, metrics, and leading indicators of success

• Strong cross-functional collaborator with experience influencing stakeholders across Sales, Marketing, and Revenue Operations

• Track record of coaching and developing high-potential individuals and leaders

• Excellent analytical, communication, and storytelling skills

• Comfortable with ambiguity and excited to build in a fast-paced, evolving environment

• Experience with tools like Salesforce, Outreach, Gong, and Looker (or similar analytics platforms)

• Bonus: Experience in SaaS, high-growth startups, or in industries like procurement, finance, or operations

• For customer-facing roles, maintains an up-to-date LinkedIn profile and ensures it is refreshed upon joining, to reflect their role at Procurify and help maintain a consistent, professional presence across our GTM team.

WHY PROCURIFY?

Help us modernize spend management

Procurify is a remote-first company with a big heart and a strong ambition to modernize the way organizations manage business spend. We’re trusted by hundreds of companies around the world — across industries like biotechnology, education, health care, manufacturing, and software — to manage over $30B in spend.

We recently closed $50M in Series C funding to help us strengthen our core offering, launch new payment capabilities, and provide customers with an AI-enhanced procure-to-pay experience. Read the press release here.

Be empowered to do your best work

We’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:

• Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!

• Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.

• Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.

• Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.

• Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.

• On Target Earnings Range: $144,000 - $164,000 CAD (This range is dependent on experience, with a component of these earnings made up of variable pay and not inclusive of any benefits or equity that might exist in your total compensation package.)

Work with an amazing team

We’ve welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we’re here to embrace them!

LEARN MORE

Procurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.

If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don’t want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume.

Apply online today and let’s start a conversation.

To learn more about Procurify, check out these resources:

• Check out what our customers are saying about us

• Learn more about our procure-to-pay platform