Senior Manager Retail Design Experience

Location: Shanghai (China)

Purpose & Overall Relevance for the Organisation:

This role is to

• Drive the C4C concept creation and implementation of retail design concepts and solutions for GCA through Flagship Stores and the Pilots in VM/ISC - ensuring locally relevant design solutions that are also on-brand - bringing global retail creative direction to life for GCA
• Develop retail design concepts and solutions that create brand desire for Chinese consumers and set world-class standards for the image of the adidas brand in GCA, and enable GCA to successfully implement the global vision through experience touch points
• Inspire a winning culture and drive operational excellence through Retail design experience team, and collaboration with the HQ teams and other markets
• Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA.
• Promote instore communication as a profit center contributor.

Key Responsibilities:

• Drive the C4C (China for China) concept design development in VM/ISC
• Develop VM/ISC manuals and tools for GCA to implement the concepts.
• Drive the cascade of global VM & ISC guideline to GCA VM & ISC teams across mid/long term tools
• Drive compliance of local executions in GCA in line with global guidelines across VM & ISC as well as seasonal campaigns
• Orchestrate and gather input on current and future retail concepts and formats, digital and physical experiences, VM/ISC and other experience topics based on local customer/consumer and channel distribution needs
• Become the Market communication counterpart for the Global HQ VM/ISC team
• Validate global deliverables on current and future key store concepts, VM/ISC and Consumer Experience elements are in line with China input
• Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China
• Interact VM/ISC execution across channels and formats according to concept guidelines
• Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required
• Continue to optimize & develop a stronger creative design vendor pool with NTP, ensuring high quality of delivery to the China market
• Establish and maintain process driven and solution-oriented communication with key stake holders
• Takes ownership for Talent Management processes to grow, develop himself/herself and closely touch base with line manager in order to retain talents
• Promote a high-performance culture by aligning clear expectations and individual goals with line manager
• Translate the company goals into specific actions and business plans. Self-control and take care of self-performance and results
• Additional projects as agreed

Financial

• Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA

Key Relationships:

• Global Retail Concept teams
• Omni Chanel Marketing teams
• Global Merchandising teams
• Business Units
• China Brand Activation
• China Business Units
• China Store Design & Construction
• China Finance
• China Procurement
• China Ominichannel
• China Retail Expansion
• HK & TW counterpart

Key Relationships outside adidas:

• Government Authorities
• Landloards
• Agencies
• Vendors, Supplies

Knowledge, Skills and Abilities:

• Deep knowledge in retail Visual Merchandising, combing theoretical with practical experience.
• Proven track record in new store environment / concept creation and development
• Strong organisation skills and flexibility.
• Specialist in technical skills.
• Proven track record in project management.
• English fluent: verbal, written & spoken. Another European language is an advantage.
• IT: Microsoft Office advanced. iShopShape is an advantage.

Requisite Education and Experience / Minimum Qualifications:

• Business or Marketing Degree.
• 6-10 years’ experience in retail visual merchandising including fashion retailing.
• 2+ years working with Global markets or 1+ years working in a top tier adidas market.
• 2+ year’s management experience.