Senior Manager, Product Marketing - Analytics

Senior Manager, Product Marketing - Analytics

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at

What will you be doing?

As a Sr. Manager, Product Marketing, you will be responsible to support the Analytics solutions and will collaborate with a number of different teams including Product, Technology, Sales, Training, and Corporate Marketing to shape the narrative and successfully launch and sustain the solutions for which you’re accountable.

In addition, you’ll work closely with other associates in Product Marketing to improve the overall effectiveness of the team and value the firm. This is a highly visible position, and you will have an strong voice with the opportunity to influence various stakeholders across the organization and have a global impact. At Circana, Product Marketing plays a critical role in ensuring the products that we bring to market uniquely address our clients’ needs while achieving the firm’s financial goals. You will report to the Sr. Director of Product Marketing for Media, Innovation, and Analytics

Key Responsibilities:

• Leverage your deep understanding of retail and analytics to strategically position solutions in market.
• Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients.
• Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm.
• Have executive presence and be a key point of contact for executive stakeholders at Circana.
• Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients.
• Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s analytics solutions in the market.
• Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets.
• Drive increasing value and impact of the Product Marketing team.
• Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward.

Requirements:

• 3+ years’ experience in CPG and Retail
• 3+ years Product Marketing or Marketing experience.
• BA or BS degree.
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills.
• Excellent organization skills and a propensity to meet deadlines with high quality results.
• Adaptable and able to manage multiple tasks across a variety of responsibilities.
• Self-starter with an ability to achieve objectives with minimal supervision.
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams.
• Ability to think strategically and creatively and then execute.
• A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive.

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): Remote, US

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $90,000 - $110,000 USD. This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

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