Senior Manager, Brand & Consumer Marketing - Tokyo, Japan

Glance · japan · 2 weeks ago

Seniority: Senior
Category: Marketing
Experience: 7+ years

agentic-ai ai business-development generative-ai influencer-marketing machine-learning paid-social stakeholder-management

Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

InMobi

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.

About the Role

Glance is looking for a Senior Manager, Brand & Consumer Marketing to lead our brand and consumer marketing efforts in Japan.

In this role, you will be responsible for shaping how Glance is introduced, understood, and adopted by Japanese consumers. Working closely with local, regional, and global stakeholders, you will lead brand campaigns, creator and influencer partnerships, consumer storytelling, and growth initiatives that build awareness, trust, and engagement.

This is an exciting opportunity for a marketer who combines strong local market expertise with a passion for culture, technology, and consumer behavior, and who wants to help build the future of AI-powered shopping experiences in Japan.

Key Responsibilities:

Localize the Brand for Japan

Adapt and evolve Glance's global brand positioning for Japanese consumers across fashion, beauty, lifestyle, entertainment, and technology categories. Ensure all communications feel locally relevant and culturally authentic.

Lead Brand and Partnership Campaigns

Develop and execute integrated marketing campaigns across digital, social, PR, influencer, and experiential channels. Drive awareness, consideration, and engagement through strategic partnerships and culturally relevant activations.

Build the Creator and Influencer Ecosystem

Develop relationships with creators, influencers, talent agencies, media partners, and cultural tastemakers. Create long-term collaboration programs that strengthen brand credibility and consumer trust.

Drive Consumer Storytelling

Develop compelling narratives across earned, owned, paid, and social channels. Ensure a consistent brand voice while tailoring content and messaging for Japanese audiences.

Own Social and Cultural Relevance

Stay closely connected to Japanese consumer trends, internet culture, social platforms, and emerging communities. Identify opportunities for Glance to participate in relevant conversations and cultural moments.

Drive Consumer Growth & Adoption

Partner with Growth, Product Marketing, and Performance Marketing teams to drive user acquisition, engagement, and retention. Ensure brand investments contribute to measurable business outcomes and consumer adoption.

Measure Impact

Define and track key performance indicators across awareness, consideration, engagement, sentiment, acquisition, retention, and brand health. Use data and consumer insights to continuously improve performance.

Collaborate Cross-Functionally

Work closely with Product Marketing, Creative, PR, Social, Growth, Business Development, and Global Marketing teams to deliver high-quality execution. Support the development and growth of the local marketing function over time.

Key Qualifications:

7+ years of experience in brand, consumer, or integrated marketing
Proven experience building brands, products, or consumer businesses in Japan
Deep understanding of Japanese consumer culture, social platforms, media landscape, and creator ecosystem
Experience developing and executing integrated marketing campaigns across earned, owned, and paid channels
Strong understanding of influencer marketing, creator partnerships, and community building
Working knowledge of performance marketing, including paid social, search, creator amplification, app growth, and attribution frameworks
Ability to balance long-term brand building with measurable business objectives
Strong analytical skills and experience using insights to inform marketing strategy
Excellent stakeholder management and cross-functional collaboration skills
Comfortable working in a fast-paced, high-growth environment
Entrepreneurial mindset with a willingness to be hands-on
Native-level Japanese and business-level English required

Why Join Glance

Help build one of the world's leading agentic commerce platforms in one of its most important growth markets
Work at the intersection of AI, shopping, culture, and creativity
Play a key role in shaping how Japanese consumers discover products, inspiration, and new experiences
Collaborate with talented colleagues across Japan, U.S and India
Build and scale a category-defining brand from an early stage

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