Senior Lifecycle Marketing Manager

is seeking a Senior Product Manager, Owner & Seller CRM to lead the strategy, roadmap, and execution for a key moment in the consumer journey, Selling, and a major life stage, Owning a home. This role will own the end-to-end product vision while also driving revenue growth, business impact, within a high-performance team culture across the Owner & Seller experiences.

You will partner with cross-functional stakeholders — CRM Solutions Architects, Marketing Dev Operations, Martech Engineering, Data Science & Analytics, Machine Learning, Brand Bureau, and Front-End Engineers — to deliver best-in-class solutions that help consumers while achieving measurable gains in engagement, retention, and monetization. This is an ideal role for a strategic and commercially-minded product leader who can balance bold innovation with disciplined, data-driven execution, inspiring teams to perform at their best.

What you'll do:

• Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities. Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, constantly strategizing optimizations and net new experiments to test to drive for-sale leads.
• Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue.
• Develop a deep understanding of the consumer data that powers the owner & seller journeys. Partner with Data Science & Analytics, Solutions Architects, Marketing Dev Ops, Personalization Engineering Squad, and Martech to understand the current data architecture, available fields and APIs, and what we’re capable of today, and recommend improvements and optimizations.
• Collaborate closely with cross-functional teams (including Product, Engineering, Design, Marketing, Media, Data Science & Analytics, Machine Learning, Research, Brand Bureau, Dev Ops, Solutions Architects, and MarTech Engineering) to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns.
• Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources.
• Establish and track key business and product KPIs, including revenue, conversions, lifetime value, and engagement.
• Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.
• Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement.
• Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates.
• Be the CEO of your line of business — manage day-to-day product performance, health and plan the execution of new campaigns/products
• Manage marketing dev ops engineer capacity planning and MarTech data pipeline requests.
• Create and share product requirement documents and briefs with cross-functional groups, get buy-in to move forward with your initiatives
• Partner with Engineering, Product, Dev Ops, and Solutions Architects to troubleshoot and QA technical bugs across the site, app, and communications as relevant to your OKRs.
• Engage with Analytics and Consumer Research teams to derive further insights for continued innovation and experimentation.
• Create presentation decks that document and summarize key test results.
• Own the product request pipeline for CRM initiatives including campaign development, team coordination, and iterative testing.
• Act as the product lead for cross-functional CRM squads, managing day-to-day execution while balancing long-term roadmap strategy.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You'll Bring:

• 5+ years of relevant marketing experience and product management experience.
• Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
• Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred). Experience leveraging consumer segmentation to drive business outcomes.
• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
• Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
• Strong analytical skills: able to interpret data, form insights, make evidence-based decisions, and track results.
• Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights.
• Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
• Exceptional communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.
• Able to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
• Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
• Technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them.
• Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus!), personalization stacks, and database management approaches.
• Expert knowledge of technical principles, concepts, and CRM channels.
• Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way
• Bachelor’s degree (or equivalent experience); advanced degree a plus.
• Technical degree, or Bachelor's in marketing/business administration or analytics is a plus.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location