Senior Lifecycle Marketing Manager

• 12 month fixed-term contract
• Melbourne based
• Hybrid ways of working

We're REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

Our Lifecycle Marketing team builds meaningful, timely experiences that help customers get more value from our products and services throughout their journey. Combining customer insight, data, creativity and experimentation, we design and optimise communications that strengthen engagement, support retention and contribute to sustainable business growth.

What the role is all about

The Senior Lifecycle Marketing Manager will lead the vision and evolve our consumer personalisation and engagement efforts, with the goal of delivering multi-channel strategies and true personalisation at scale.

In this role, you will be responsible for working closely with the Product teams in building a high-level strategy, program execution, testing, reporting and optimization. Using data to drive your approach, you will lead us to develop programs that help us deliver the right message, to the right person, at the right time, in the preferred channel.

While no two days are ever the same, you’ll be:

• Alongside the Head of Consumer Lifecycle, articulate and drive the vision, strategy, and results to engage REA consumers in order to drive business growth, using all marketing channels including email, SMS, push notifications, etc.
• Use behavioural signals, declared and inferred data to deliver a truly personalised marketing program
• Drive the evolution of our channel marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns (email, app)
• Drive a single view of the user’s experience and interactions with the company, ensuring that communication is optimised in a holistic and user-centric fashion
• Build and refine user/funnel segments for triggers and campaigns based on evaluation of key metrics including conversion, retention, and other, as defined, metrics
• Monitor competitive marketplaces and stay ahead of industry trends
• Define OKRs (objectives and key results) for channel experiences
• Lead a team of 3 Campaign SMEs, guiding, coaching and developing their careers
• Build strong relationships with multiple product teams and be the go to on any Consumer related engagement activity
• Manage a large roadmap of activity across many areas, helping to manage dependencies and delivery to ensure OKRs are met
• Showcase the team’s impact to OKRs and consumer experience within REA
• Work closely with Marketing Operations team to ensure all martech platforms are being maximised and ways of working are strong

What we’re looking for…

We’re looking for that special spark! People with passion and values that mirror our own.

• Held leadership roles and built and developed high-performing teams, mentoring and growing talent
• Strategic thinker with the ability to translate quantitative & qualitative consumer data/insights into a strong targeted marketing strategy
• Experienced with channel testing methodology and lifecycle marketing programs, highlighting patterns and making recommendations to drive growth via channel marketing
• Strong data visualization skills and can effectively communicate performance and business impact to the broader business
• Possess a strong understanding of consumer mindset across distinct segments and are dedicated to great consumer experiences
• Can take ownership, are a problem solver, and have a high level of accountability in both independent and team initiatives
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Experience in defining success metrics and delivering on critical KPI targets with a drive for results
• 10+ years of marketing experience in all aspects of consumer lifecycle management including building roadmaps, multi-channel initiatives, personalised campaigns, and audience segmentation programs.

But we don’t just look for someone based on their skills and expertise. We need someone who is going to continue to build and shape our culture through embracing our values. That means you also need to be:

• A strong and creative communicator
• Friendly, approachable and have good relationship management skills
• An avid supporter of our fully inclusive culture - we celebrate difference and ensure that everyone belongs

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include:

• A hybrid and flexible approach to working

• Flexible leave options including, birthday leave and purchase additional leave

• Flexible parental leave offering for primary and secondary carers

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!

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