Senior Lifecycle Marketing Manager
Provenir · London ·
- Seniority
- Senior
- Category
- Marketing
Provenir · London ·
Who We Are
Provenir is the unified Decision Intelligence Platform that gives enterprises full control over end- to-end customer decisioning — to manage risk, drive growth, and transform business outcomes. By consolidating data, AI models, intelligence, agents and governance into a single decisioning environment, Provenir empowers business teams to configure and evolve strategy directly, while maintaining enterprise-grade reliability and regulatory compliance. Trusted by 120+ institutions in 60+ countries, Provenir processes over 4 billion decisions annually — turning architectural coherence into sustained risk performance and measurable value. Ready to solve meaningful challenges, work with enterprise customers, and help shape the future of AI-powered decisioning? Join us.
We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.
You will own the marketing automation ecosystem, leveraging Salesforce / Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.
Responsibilities
1. Lifecycle Strategy and Campaign Development
Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion using Salesforce data
Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities
Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes
2. Email Marketing and Marketing Automation
Own the strategy, execution, and optimisation of email marketing programs across the full funnel
Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals
Develop personalised, behaviour-driven communications to increase engagement and conversion quality
Ensure best practices in deliverability, compliance, and performance optimisation
3. Segmentation, Personalization and Audience Analytics
Define and maintain advanced segmentation frameworks across the database
Leverage behavioural, firmographic, and engagement data to:
Build highly targeted audiences
Deliver personalised campaign experiences
Analyse user behaviour across touchpoints to identify:
Engagement patterns
Drop-off points
Opportunities for optimisation
4. Performance Measurement and Reporting
Own campaign performance tracking and reporting within Salesforce/Pardot
Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion
Provide actionable insights to optimise campaigns and inform broader growth strategies
5. Cross-channel Collaboration
Work closely with:
Paid Media Manager to align acquisition and nurture strategies
UI Designer and Website Manager to optimise conversion paths and content journeys
Field Marketing to localise and adapt campaigns to regional needs
Sales teams to align on lead quality, engagement, and pipeline progression
Ensure lifecycle programs are fully integrated into the content marketing calendar
Work with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience
6. Required Skills and Experience
Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments
Proven advanced expertise in Salesforce is essential and Pardot, including:
Campaign setup and automation workflows
Advanced reporting and performance analysis
Strong experience in audience segmentation and personalised campaign execution
Demonstrated ability to design and manage complex, multi-touch nurture journeys
Strong analytical skills, with the ability to translate data into actionable insights
Focus on revenue impact
Experience working across multiple digital channels within integrated campaigns
8. Desirable Skills and Experience
Background in B2B enterprise SaaS, fintech, or similarly complex industries
Experience managing long sales cycles with multiple stakeholders and decision-makers
Experience working across international markets and multi-language campaigns
Understanding of multi-touch attribution and revenue-focused marketing metrics
Our employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.
At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.