Senior Lifecycle Marketing Manager

You will strategize, execute, and optimize data-driven lifecycle communications for product-led and self-service audiences. You will build automated journeys, develop conversion programs, lead campaigns from planning through analysis, collaborate with cross-functional partners, and use performance insights to improve lifecycle results.

Responsibilities

• Create, monitor, and improve automated lifecycle journeys and triggers.
• Lead lifecycle campaigns from planning through execution and performance optimization.
• Develop programs supporting free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.
• Partner with Growth, Sales, Marketing Operations, Data, Product Marketing, Campaigns, and regional teams.
• Use performance insights to identify gaps and continuously optimize lifecycle programs.
• Apply email marketing best practices across creative, segmentation, personalization, deliverability, testing, and execution.

Requirements

• 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.
• Experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
• Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
• Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.
• Email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization.
• Experience using campaign, funnel, or product engagement data to improve results.
• Cross-functional coordination experience across Growth, Sales, Marketing Operations, Data, Product Marketing, and regional teams.
• Working knowledge of HTML and CSS for email design or troubleshooting.

Benefits

• Benefits supporting health, finances, and well-being.
• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity compensation and Employee Stock Purchase Plan.
• Parental Leave.