Senior Lead, Public Relations
Klaviyo · Boston, MA ·
- Seniority
- Lead
- Category
- Marketing
- Experience
- 10+ years
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.
Job Summary:
We're looking for a Senior Public Relations Lead to join Klaviyo's growing Communications team. This is a senior role for a strategic storyteller who can turn complex product and business narratives into compelling, media-ready stories, with a focus on corporate and product communications. You'll be a critical player in building out our AI and agent story for the enterprise and help tell it as we reposition Klaviyo as the autonomous B2C CRM. You'll partner directly with our Head of Communications and work closely with our C-suite, especially our Chief Product Officer, to bring these stories to life in unique and compelling ways that go beyond traditional media.
How You’ll Make a Difference:
- Own PR across corporate and product communications, aligning media strategy and messaging with company goals, product launches, and business milestones.
- Drive media engagement across business, tech, trade and broadcast. Proactively pitch stories, build relationships with media, and secure standout coverage while finding creative, non-traditional ways to tell our story too.
- Develop executive thought leadership programs: shape unique points of view, craft messaging and soundbites, grow executive presence on LinkedIn, and secure top-tier speaking and media opportunities for our C-suite - especially our Chief Product Officer but also supporting programs for our CTO, CMO and on occasion co-CEOs and CFO.
- Own and evolve Klaviyo's agent story: build a distinctive point of view that sets Klaviyo’s agents apart to help position Klaviyo as a leader in the agent and AI space.
- Lead data-driven narrative development: Collaborate with product, marketing, and analytics teams to surface insights from Klaviyo’s platform and turn them into compelling narratives and media angles.
- Manage PR agencies: Lead our relationship with our US and European PR agencies
- Support and train spokespeople: providing message development, prep, and coaching for interviews, and speaking engagements.
- You'll also partner cross-functionally - especially with Product Marketing, Investor Relations, Content, Internal Comms - to identify timely, relevant stories and ensure our messaging is consistent, clear, and media-ready.
- Work closely with the content team on reactive blog posts responding to industry news
- Use and build AI tools to automate and speed up the team's workflows
Who You Are:
- Proven ability to secure standout coverage across top-tier business, technology, trade, and broadcast outlets
- Deep experience partnering directly with senior executives on media opportunities, speaking engagements, messaging, and thought leadership
- Strong ability to translate complex technical products, data, and business concepts into clear, compelling, media-ready narratives
- Strategic and creative thinker with exceptional writing and communication skills, and the ability to move seamlessly between strategy and hands-on execution
- Deep understanding of how corporate and product communications intersect, with the ability to bring both together through compelling, integrated storytelling
- Strong relationship builder who can effectively influence and collaborate with senior leaders, cross-functional partners, media, and external agencies
- Comfortable operating with a high degree of ownership and autonomy in a fast-paced environment where priorities and business needs can evolve quickly
Education and Experience:
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience.
- 10+ years of relevant experience in public relations, corporate communications, media relations, or a related field, including experience in-house and/or at an agency.
- Experience supporting technology, SaaS, B2B, or other high-growth companies strongly preferred.
- Demonstrated experience developing corporate and product communications strategies, partnering with senior executives, and leading high-impact media and thought leadership programs.
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.