Senior Growth Manager (B2C)

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We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition, engagement, retention, and revenue growth for our EdTech platform. The ideal candidate will lead data-driven growth strategies that attract learners, improve course completion rates, and scale our consumer education products.

Key Responsibilities

• Develop and execute B2C and B2B growth strategies for learner acquisition and engagement
  
• Drive end-to-end user lifecycle growth (acquisition, activation, retention, referral)
  
• Design and optimize digital marketing campaigns across multiple channels
  
• Analyze learner behavior and data to improve conversion and course completion rates
  
• Lead growth experiments, A/B testing, and funnel optimization initiatives
  
• Collaborate with product, marketing, and content teams to improve learner experience
  
• Identify and scale high-performing acquisition channels for EdTech users
  
• Track, analyze, and report key growth and learning performance metrics
  

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Requirements

• 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
  
• Strong understanding of customer acquisition and retention in digital learning platforms
  
• Experience managing paid campaigns (Meta, Google Ads, etc.)
  
• Strong analytical skills with ability to interpret data and optimize funnels
  
• Familiarity with CRM and marketing analytics tools
  
• Strong communication, leadership, and execution skills
  
• Proven ability to scale user growth for digital or education products
  

Nice to Have

• Experience in EdTech, SaaS, or marketplace platforms
  
• Knowledge of product-led growth (PLG) strategies
  
• Experience improving learner engagement or course completion rates
  
• Experience leading small growth or marketing teams