CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is seeking a (Senior) Growth Content Designer (Performance Ads) to lead post-production and motion design for Performance Ads. Reporting to the Assistant Growth Content Manager, you are an editor and motion designer who takes raw footage and AI assets and turns them into polished, platform-native ads — owning the edit, the look, the graphics, and the on-screen copy that drives conversion.
Job Description
- Edit short-form video for Performance Ads with good storytelling skills that can hook the audiences— from the content team or existing asset libraries — into engaging short-form cuts, with a strong sense of pacing, rhythm, music, and sound to hold attention and drive action, and final delivery across formats.
- Generate and produce AI imagery and AI video (e.g., Higgsfield, VEO3, Tapnow) as capture-adjacent assets — bringing a strong fashion and styling sensibility to composition, wardrobe, props, and overall look so AI-generated content feels intentional, on-trend, and indistinguishable from CASETiFY's brand aesthetic.
- Own art direction in post: the finished look, color, 2D and motion graphics, and typography.
- Design motion graphics and animated typography that hold attention and reinforce the message.
- Write punchy on-screen copy, video hooks, and long-form script that align with CASETiFY's brand voice.
- Collaborate with the Growth Content Producer and Creative Strategist to test creative hypotheses and iterate on high-potential assets based on performance, including the hook, body, and CTA, as well as distinct scripts, messaging angles, visual styles, settings, product benefits, and consumer motivations, etc.
- Monitor emerging trends, consumer behavior, and competitor ad creative to inform format and design choices.
- Maintain CASETiFY's visual guidelines and an organized post workflow / asset library for paid and organic use.
- Hit content-volume targets at quality, aligned to performance-ad trends, to support ROAS and revenue goals.
- Support upcoming content expansion plans, which may include managing external agency relationships and launching UGC / EGC initiatives as our strategy evolves.
Requirement
- 2+ years in motion design / creative editing for social or performance, ideally product-centric.
- Understanding customer pain points and purchase motives, and so creating purchase desires.
Proven portfolio of short-form edits and motion graphics; strong typography sensibility.
- Skilled in Premiere Pro and After Effects (mandatory), plus CapCut and Canva (mandatory); DaVinci Resolve for grading, Photoshop, Illustrator, and Adobe Firefly are a strong plus.
- Skilled with AI generation tools (Tapnow, Higgsfield, VEO3) for in-edit asset creation.
- Copy-literate — writes clear, on-brand on-screen text and hooks.
- Working understanding of ad performance metrics and how design and pacing influence them.
- Organized, calm under pressure, clear communicator in Cantonese, English, and Mandarin.
- Bonus: project / agency management experience; ability to direct and capture EGC/UGC-style native content (comfortable on or behind the camera).