Senior Go-to-Market Marketing Manager - Retail and Consumer Services

We're inviting applications for the role of Senior Go-to-Market Marketing Manager – Retail and Consumer Services, joining our hybrid team in the UK. This position, oriented toward the EMEA market, seeks a professional equipped to shape and champion the marketing vision propelling growth across EPAM's Retail and Consumer Services practice and its associated verticals.

Acting as the trusted marketing partner to leadership teams spanning Retail and Consumer Services and Sales, you will read shifting market signals, client needs, and EPAM's unique value, then bring them together into a powerful go-to-market blueprint designed to boost market presence, stimulate demand, and speed up growth in both pipeline and revenue.

You'll engage in tight coordination with numerous functions — Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — to align what Consumer Services clients need, where EPAM's advantages lie, and the best approach for showcasing those strengths in the marketplace.

Responsibilities

• Architect an all-encompassing marketing strategy for Retail and Consumer Services that covers long-term vision, messaging centered on value, core audience segments, and avenues for growth
• Rework market and client research into concrete marketing plans informed by current trends, buyer frustrations, and rival positioning
• Build innovative industry storylines and perspectives linking EPAM's capabilities to client pain points and market openings
• Partner with sales and business leadership to keep marketing goals and success metrics aligned with the company's broader growth trajectory
• Accelerate the sales pipeline and reduce cycle times by spearheading coordinated programs supporting top-tier accounts, significant deals, and cross-sell potential
• Define and launch the Retail and Consumer Services offerings roadmap by identifying the most valuable solutions and managing their go-to-market rollout
• Oversee comprehensive go-to-market initiatives covering thought leadership content, marketing campaigns, account-based marketing, digital channels, and live events
• Cultivate collaborative programs with alliance partners to capture greater ecosystem value for marketing and demand generation
• Produce enablement content for sales teams, executive playbooks, and thought leadership materials that elevate EPAM's presence in the industry
• Establish a results-oriented framework to track performance, refine campaign strategies, and calculate marketing ROI

Requirements

• Over ten years of experience in B2B go-to-market strategy, industry marketing, or solutions marketing within technology services, consulting, or comparable industries
• Extensive understanding of the Retail and Consumer Services sector, including knowledge of evolving markets, omnichannel dynamics, customer experience concerns, and digital transformation drivers
• Strong history of translating business strategy into actionable marketing programs that yield measurable results
• Proven experience developing positioning strategies, value propositions, and industry-specific messaging for complex solution sets
• Experience overseeing integrated programs combining content creation, thought leadership, ABM, digital tactics, events, and partner collaboration
• Executive-level composure with the ability to act as a dependable advisor to senior business, sales, and client stakeholders
• Proficiency in guiding cross-functional teams within a global matrix environment and influencing outcomes without formal authority
• Understanding of technology ecosystems, including major hyperscalers, independent software vendors, and critical strategic partnerships
• Combination of strategic vision and dependable execution, guided by data-driven decision-making
• Strong communication, presentation, and stakeholder engagement capabilities

Benefits

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

*All benefits and perks are subject to certain eligibility requirements