Senior Field Marketing Manager
Qlik · London, UK ·
- Work mode
- Hybrid
- Seniority
- Senior
- Category
- Marketing
- Experience
- 8+ years
What makes us Qlik?
A Gartner® Magic Quadrant™ Leader for 16 years in a row, Qlik helps teams get more out of AI with trusted data products, a powerful analytics engine, and AI agents. This helps teams reduce risk and operating costs while scaling AI responsibly.
Used by 75% of the Fortune 500, Qlik works with the systems organisations already use, maintaining flexibility without lock-in.
The Senior Field Marketing Manager Role
This is your opportunity to take ownership of Qlik’s UK field marketing strategy and play a highly visible role at the intersection of marketing, sales, customers and revenue growth.
As Senior Field Marketing Manager for the UK, you’ll own the UK field marketing plan from strategy through execution, using Account-Based Experience (ABX) as a core framework to engage strategic enterprise accounts, create pipeline, accelerate opportunities and expand Qlik’s footprint.
You won’t just run campaigns. You’ll act as a strategic marketing partner to UK Sales leadership, bringing together market insight, account intelligence, creativity and data to determine where marketing can have the greatest commercial impact.
Working closely with Sales, Account Executives, BDRs, Customer Success, Alliances and Marketing, you’ll translate business and territory priorities into integrated programmes that create meaningful customer engagement and measurable revenue outcomes.
If you’re an experienced B2B field marketer ready for greater strategic ownership, executive visibility and direct commercial impact, this is that opportunity.
What makes this role interesting?
This is not a traditional field marketing role focused simply on events and campaign execution. You’ll have the opportunity to shape how Qlik engages some of the UK’s most important enterprise organisations and influence the full journey from account engagement through to pipeline and expansion.
You’ll have the opportunity to:
- Own and execute Qlik’s UK field marketing strategy, aligned to revenue, pipeline and strategic account priorities
- Develop targeted ABX programmes for strategic enterprise and high-potential accounts
- Partner directly with UK Sales leadership and Account Executives to identify where marketing can create, accelerate or expand opportunities
- Translate account, territory and solution priorities into integrated marketing programmes
- Adapt global campaigns to maximise relevance and impact within the UK market
- Build high-impact programmes spanning executive engagement, events, digital, content, social and account-based channels
- Activate partners and alliances where they can strengthen customer relevance, engagement and pipeline impact
- Use intent, account and performance intelligence to prioritise investment and continuously optimise programmes
- Own the UK field marketing budget and make investment decisions based on business opportunity and expected impact
- Bring new ideas, emerging technologies and AI-powered approaches into the way Qlik targets, engages and converts strategic accounts
This role offers the strategic influence, commercial ownership and cross-functional exposure that experienced B2B marketers are looking for — with the opportunity to directly shape Qlik’s growth across the UK.
Here’s how you’ll be making an impact:
Your work will sit directly alongside the UK revenue organisation, helping Sales focus marketing effort where it can make the greatest difference. You will:
- Create a UK marketing plan that connects marketing activity directly to business, pipeline and account priorities
- Identify high-value accounts and opportunities where targeted ABX can influence engagement, progression or expansion
- Bring together Sales, BDR, Customer Success, Alliances and Marketing around coordinated account experiences
- Use customer, market, intent and account intelligence to develop proactive recommendations for Sales leadership
- Create executive-level engagement programmes that build relationships within strategic accounts
- Balance global campaign activation with locally relevant UK opportunities and market dynamics
- Measure impact through pipeline creation, opportunity progression, account engagement, acquisition and expansion
- Use data and performance insights to continuously refine programmes, channels and investment
- Communicate results, insights and recommendations clearly to senior Sales and Marketing stakeholders
- Experiment with AI, automation and emerging technologies to improve personalisation, productivity and marketing effectiveness
Your leadership will help determine where Qlik invests its marketing resources, how effectively it engages strategic accounts, and how strongly marketing contributes to UK revenue growth.
We’re looking for a teammate with:
- 8+ years of B2B marketing experience, with significant experience in Field Marketing and/or Account-Based Marketing
- A strong commercial and strategic mindset, with a clear understanding of marketing’s role in enterprise revenue growth
- Proven experience supporting enterprise Sales organisations and complex B2B buying cycles
- Experience driving pipeline creation, opportunity acceleration and account engagement
- Strong experience partnering with Sales leadership and Account Executives
- Experience in enterprise software, SaaS, data, analytics or AI technology preferred
- Deep understanding of ABM/ABX and account-based selling
- Experience working with partner and alliance ecosystems
- Strong data and analytical capability, with the ability to turn account, intent and pipeline insights into actionable decisions
- Experience with marketing and sales technologies such as Salesforce, Marketo, LinkedIn and intent platforms such as 6sense
- An AI-driven and digitally fluent mindset, with an appetite for using AI-powered tools, automation and emerging technologies to improve marketing effectiveness
- Strong executive presence and stakeholder management skills, with the ability to influence senior Sales and Marketing leaders
- A proactive, collaborative and accountable approach, balancing strategic thinking with hands-on execution
- Comfort operating in environments where priorities evolve and decisions need to be made without complete information
- Curiosity and an experimental mindset, with the ability to turn new ideas and technologies into practical business impact
- Willingness and ability to travel up to 25%
The location for this role is:
United Kingdom: Winnersh, London or the South East
#LI-Hybrid
Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!
More about Qlik and who we are:
Find out more about ‘Life at Qlik’ on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.
What else do we offer?
- Genuine career progression pathways and mentoring programs.
- Culture of innovation, technology, collaboration, and openness.
- Flexible, diverse, and international work environment.
Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs
If you need assistance applying for a role due to a disability, please submit your request via email to [email protected]. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.
Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.