Senior Executive, Campaign Planning & Implementation

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Campaign Setup, Trafficking & Execution

• Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.
• Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns.
• QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.
• Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.

Campaign Monitoring & Performance Optimization

• Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.
• Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.
• Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.
• Ensure campaigns stay within budget and maximize return on ad spend (ROAS).
  
  

Troubleshooting & Technical Support

• Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.
• Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.
• Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.
  
  

Reporting & Insights

• Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.
• Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.
• Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.
• Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution.
• Ensure that learnings from past campaigns are applied to improve future planning and execution.

Continuous Learning & Industry Trends

• Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms.
• Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success.
• Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.
  

Team Management & SLA Enforcement

• Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals.
• Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations.
• Develop and implement checklists, SOPs, and process improvements to minimize execution errors.
• Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.

Requirements:

• Degree/Diploma holders in Advertising/Commerce/Communications or in any relevant field
• 3-5 years of experience in digital media campaign execution, trafficking, and optimization.
• Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.
• Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics.
• Experience with tracking tools, UTM parameters, and conversion pixels.
• Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify).
• Strong analytical skills with the ability to interpret campaign performance data and implement optimizations.
• Detail-oriented with excellent problem-solving and time management skills
• Strong attention to detail and project management skills to ensure seamless campaign execution.

REQUIREMENTS: